Instead of focusing on the logical side of a consumer’s brain, which is a bloody red ocean of competition, you have an opportunity to create your own blue ocean in the right side of a consumer's brain by tapping into a consumer's Personal Financial Narrative (PFN).
A recent report by the Financial Action Task Force identified gold as an increasingly common method of money laundering and terrorist financing. Why? Because it is anonymous and easily exchangeable.
HR & OD
If asked to picture a great leader in action, what comes to mind? Most people see the late Steve Jobs on stage at one of his product launches — a master showman who’s completely at home in high-stakes situations and presenting to large crowds.
How are your borrowers doing financially? How are changes in the economy impacting your borrowers? How about your overall loan portfolio? Can you really predict the future?