2018 CUNA Marketing & Business Development Council Conference
SPEAKER BIOGRAPHICAL SKETCHES
OPENING KEYNOTE – Authenticity Above All Else
Tony Hawk, Skateboarding Legend, Entrepreneur, Philanthropist
Today, his business skills have helped create a Tony Hawk brand that includes a billion-dollar video game franchise, successful businesses such as Birdhouse Skateboards, Hawk Clothing, and the Tony Hawk Signature Series sporting goods and toys. A savvy marketer with social networking, Tony’s fan base numbers in the millions on Facebook, Twitter and Instagram. His video game series has surpassed $1.4 billion in sales with the most recent version, Tony Hawk’s Pro radio’s Faction channel. His autobiography, HAWK—Occupation: Skateboarder, was a New York Times bestseller, and in 2010 Wiley Publishing released How Did I Get Here? The Ascent of an Unlikely CEO. In 2012, in partnership with Google, Inc. Tony’s film production company, 900 Films, launched the RIDE Channel, and has since grown into the biggest skateboard destination on YouTube.
Tony is a role model for fans of all ages. His Tony Hawk Foundation has given away over $5.5 million to 572 skatepark projects throughout the United States. Tony’s foundation helps finance public skateparks in low-income areas in all 50 states and other parts of the world through their partnership with Skateistan, providing a safe place to skate, and helping to build the self-confidence of youths from Marathon, Florida to Sitka, Alaska. Skateparks that received financial assistance from the Tony Hawk Foundation currently serve over 5-million kids annually.
CLOSING KEYNOTE – The Irresistible Power of Strategic Storytelling
Kindra Hall, Author, Communication Expert, and Professional Storyteller
Patrick Adams, CEO
St. Louis Community Credit Union, St. Louis, MO
Michelle Anderson, Partner
Fisher Phillips, New Orleans, LA
Michelle also enjoys a successful, national employer advice practice that includes: state and national employee handbooks, policies, and procedures; workplace investigations; ADA compliance; human resource management and systems; supervisor training; multi-state employment applications, criminal background check compliance, and wage and hour audits.
Prior to attending law school, Michelle had a successful career in workforce development where she operated and managed employment and training programs for a private non-profit corporation under contracts from various state, federal and local governments. Michelle’s background in executive management and workforce development yields wide exposure to the challenges facing today's business leaders.
Casey Boggs, President
Merit Marketing, Portland, OR
Before joining Merit, Casey was president of LT Public Relations where he led communication efforts for national financial, health care and legal organizations. He was also the public relations director at AIG, one of the world’s largest insurance companies. Prior to AIG, Casey managed clients for two of the largest public relations agencies, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Before his career in public relations, he was a broadcast buyer for the international advertising agency, Hal Riney & Partners, servicing such clients as Saturn and Sprint PCS.
Chris Brogan, CEO
Owner Media Group, Portland, ME
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Spencer Carver, AVP SEG Development
Mountain America CU, West Jordan, UT
Carletta Clyatt, Vice President
The Omnia Group, Inc., Tampa, FL
Carletta is a frequent speaker at corporate meetings, associations and conventions, such as American Collectors Association, Recreational Vehicle Dealers Association, Auto Success Best Practices Summit, Association of Insurance Management Consultants, American Staffing Association, Honeywell, Independent Insurance Association, and many more. She speaks and consults on topics such as Authentic Communication, Creating a Sales Culture and Power Interviewing. You can expect to gain employee selection, retention and development guidance, along with keen self-awareness insight, to take your business to the next level.
Jeremiah DeGollon, AVP-BD
Summit CU, Madison, WI
In addition to his role at Summit, Jeremiah serves as Chairman of the Board for STAR Credit Union, which is the only youth chartered credit union in the world. Jeremiah is also a Board Director with the Madison Area Chapter of Credit Unions, and manages Co-op Connection, the largest co-op community event in Wisconsin.
Jeremiah is a graduate of Edgewood College with a bachelors and Masters Degree in Business Administration, with certificates in cooperative management and urban and rural and economic development, as well as being a CUBDP and CUDE.
Steve Ducey, Chief Experience Officer
Vibrant CU, Moline, IL
Julie Ferguson, Owner
JRF Consulting Services, LLC, Portland, OR
Eric Hansing, VP, Multicultural Strategy & Market Development
CUNA Mutual Group, Madison, WI
Michelle Hunter, SVP Marketing & Development
Credit Union of Southern California, Anaheim, CA
Douglas Kiker, Chief Strategic Communications Officer
Credit Union National Association, Washington, DC
Douglas previous served as managing director at Kekst and Company, a leading New York-based strategic corporate communications firm. He served clients in a wide range of diverse situations requiring strategic communications counsel. His assignments included communications during complex legislative and regulatory challenges, crisis management, media and investor relations and stakeholder communications during transactions, bankruptcies and restructurings, and other situations. Prior to Kekst, Douglas worked for a decade as a journalist for CBS News 60 Minutes, The Associated Press and Fox News Channel.
Douglas graduated from The University of Virginia in 1997, and The Medill School of Journalism at Northwestern University in 2001.
Madhukar Kumar, VP Product Strategy, CX
Oracle, Redwood Shores, CA
Juli Anne Lawrence,Chief Strategic Officer
Raoust+Partners, Hampton, VA
James Robert Lay, CEO
Digital Growth Institute, Houston, TX
Chris Leone, President
WebStrategies Inc., Midlothian, VA
Chris has built and managed hundreds of digital campaigns across a variety of different industry verticals and has led advanced, custom Google Analytics implementations for several high profile, high traffic websites.
Phil Lockwood, Founder
Creation Chamber, Denver, CO
Prior to launching Creation Chamber in 2001, Phil served as a senior consultant for Romac Internationals Emerging Technologies division, where he played key roles in the development of enterprise systems for the Fortune 500 and 2002 Winter Olympic Games.
Amy McGraw, VP Marketing
Tropical Financial CU, Miramar, FL
Amy has also been a leader in the credit union industry and currently serves at the president of the Broward Chapter of the League of Southeastern Credit Unions. In addition she serves as a member of the Executive Committee of CUNA's Marketing and Business Development Council and was honored as the Credit Union Marketer of the Year in 2011 and the inaugural Volunteer of the Year in 2014. She has earned numerous Diamond Awards over the years and now serves as the vice-chair of the Diamond Awards Committee.
Katelyn McManamon, Marketing & BD Manager
Penn East FCU, Scranton, PA
Deborah Mersino, Chief Marketing Officer
Oregon Community CU, Eugene, OR
A graduate of Northwestern University's Medill School of Journalism, Deborah has built a career based upon her passions, including marketing, education, digital channels, customer experience, and nonprofits. She has worked across numerous verticals and is regularly invited to speak nationally on the subjects of member experience, digital marketing, millennial marketing, and the future of financial institutions.
Julie Monahan, BDO
First Heritage FCU, Painted Post, NY
Royce Ngiam, Vice President, Marketing
Partners FCU, Burbank, CA
Jessica Oliver, Director of Financial Outreach
Pelican State CU, Baton Rouge, LA
Jessica is nationally certified CU Financial Counselor. She received her BA in Marketing from Southeastern Louisiana University, MBA from Louisiana State University and is a certified Credit Union Development Educator (CUDE). She is an active member of many professional organizations such as the Louisiana Jump$tart Financial Literacy Coalition, the Alliance for Economic Inclusion, Bank on Baton Rouge, the Junior League of Baton Rouge, Denham Springs Main Street Association and the Louisiana State DECA Association.
Melina Palmer, Founder
Defying Gravity, Tumwater, WA
Andrea Parrish, Digital Marketing Specialist
STCU, Liberty Lake, WA
Jeanne Pickens, COO
Rogue CU, Medford, OR
Peter Platt, President
Accountable Digital, LLC, Rochester, NY
Peter has a wide range of digital marketing with credit unions and banks dating back to 2004. His client experience includes ESL FCU, AmeriCU, Reliant Community FCU, as well as First Niagara Bank.
Olivier Raoust, Chief Brand Strategist/Chief Creative Director
Raoust+Partners, Hampton, VA
Hilary Reed, Chief Strategy Officer
Empower Strategic Solutions, Yardley, PA
In 2015, Hilary was honored for her leadership and commitment to the field of marketing and business development and was named CUNA's Marketing Professional of the Year. Thriving on helping companies achieve success in the form of organic, strategic growth, Hilary drives organizations and their leaders to embrace change, think big, and implement new strategies by way of innovative thinking.
Randy Schultz, VP Marketing
Weber Marketing Group, Seattle, WA
Having worked as a brand strategist, marketing vice president, advertising agency principal, creative director, faculty member for financial marketing institutes and as a featured speaker, Randy’s unique, passionate approach to creating thought leadership visionaries within organizations continues to make him one of the most sought after facilitators across the country.
His highly collaborative personal brand brings out the passion and strength in clients who envision their own career path to be one of serving their organization and involvement in making a difference in their community. With an engaging sense of humor and supporting style of collaboration, Randy knows how to ask the right questions as well as be a keen listener whether to an audience of one or one hundred.
Danella Soeka, Director of Client Strategy
Creation Chamber, Denver, CO
Danella, nicknamed the "champion of change", is a seasoned marketing executive with two decades of proven experience managing company startups and rebrands within the casino/hotel community, education and financial industries driving marketing, advertising, design and communication initiatives. She has strong business development and consultative problem-solving expertise and a passion for building relationships and strategic partnerships. Prior to her current position, Danella was the head of marketing and business development for a three-branch credit union in Colorado.
Danella holds a Masters Degree in Communications from Purdue University and served on the board for the Colorado Purdue Alumni Association. She is also a member of the Global Women's Leadership Network; the only credit union industry's international platform dedicated to addressing and facilitating greater gender balance among leadership. She is involved with the Make-A-Wish Foundation as an event planning volunteer and Airport Angel welcoming "wish kids" and their families.
Opal Tomashevska, Multicultural Business Strategy Manager
CUNA Mutual Group, Madison, WI
Opal received her bachelor’s in Psychology from the University of Wisconsin-Parkside and her MS in Organizational Development form Edgewood College.
Graeme Trayner, Managing Director
The Glover Park Group, Washington, DC
Prior to joining GPG, Graeme was a Vice President at Greenberg Quinlan Rosner, where he led the firm’s brand and communications practice. Drawing on his background in politics, branding and insight, he developed programs to advance corporate strategies, and helped manage issues including regulation, M&A, foreign direct investment, social responsibility, and crises. He has worked across sectors including financial and professional services, consumer industries, media and technology, and healthcare.
Graeme has extensive experience of helping define brands based on insights into organizational mission, culture and values, and has worked closely with corporate identity firms to help translate research findings into visual concepts and comprehensive brand definitions. He has a strong background in creative development research, and has worked with a range of advertising agencies.
A native of the United Kingdom, Graeme graduated from the London School of Economics. He started his career in Washington, D.C. working for political strategist, Stan Greenberg. Later, Graeme worked as a Senior Aide to Prime Minister Tony Blair’s pollster Philip Gould and Prime Minister Gordon Brown’s pollster Deborah Mattinson. Graeme writes and speaks frequently on the use of insight in branding, advertising, communications, and the role of values and identity in shaping people’s opinions. He served on the board of the UK Association for Qualitative Research.
Joni Walker,, Senior Consultant
Cascadia Business Development, Missoula, MT
Joni earned her MBA from the University of Montana and holds a Bachelor of Science in English from Emporia State University. She is a graduate of CUNA Management School (with High Honors) and CUES CEO Institute. The eternal student, she recently earned a certificate in Business Strategy from Cornell.
Kirby Wenger, VP, Direct Marketing & Media for TruStage
CUNA Mutual Group, Madison, WI
TruStage is a consumer marketing brand of CUNA Mutual Group. TruStage offers insurance and investment products which empower credit union members to protect the achievements and aspirations of the people who matter most in their lives. Credit unions make TruStage products available to their members by participating in our credit union program, TruStage Insurance Program.