Marketing & Business Development Council Executive Committee

CUNA Councils is run by credit union professionals, for credit union professionals. 

Many credit union leaders volunteer their time for the Councils.  All Council members are encouraged to serve on committees, and run for the Executive Committees.


2017-2018 Marketing & Business Development Council Executive Committee in San Antonio, TX2017 MBD EC


Mia Perez

Mia Perez - Chair

Chief Administrative Officer
Louisiana FCU
La Place, LA
mperez@louisianafcu.org

Education

  • CUNA Marketing Management School, Credit Union Certified Marketing Executive (CUCME)
  • Bachelor of Arts Degree in Public Relations, minor in Advertising – Tulane University, New Orleans

Professional Activities

  • Chair, CMBDC Conference Committee, Chair, 2016
  • Chair, CMBDC Member Resources Committee, 2013-2016
  • Co-Chair, CMBDC Communications Committee, 2012
  • Member, CMBDC Conference Committee, 2012-2016
  • Judge, CMBDC Business Development Professional of the Year, 2012
  • Judge, CMBDC Diamond Awards, 2012
  • Speaker, CFO, HR, CMBDC Council Conferences, Virginia Credit Union League
  • Member, SHRM
  • Member, Filene Institute

Honors, Awards, and Major Accomplishments

  • Multiple Louisiana Credit Union League Excellence in Marketing Awards, CUES Golden Mirror & CUNA Diamond Awards
  • River Region Chamber of Commerce, Shining Star Award, 2010
  • American Advertising Federation Award, 2004
  • Multiple ADDY Awards; Dora Maxwell Bridge Award

Jason Lindstrom - Vice Chair

President/CEO
Evergreen CU
Portland, ME
jlindstrom@egcu.org

Education

  • Bachelor of Arts Degree in Political Science/Public Administration - California State University, Long Beach
  • Graduate - Western CUNA Management School
  • Credit Union Development Educator (CUDE) - National Credit Union Foundation

Professional Activities

  • Member of Filene I3 Program
  • Member of CUNA Marketing & Business Development Council
  • Virginia Credit Union League:
    • Past Chapter President (Northern Virginia Chapter)
    • Grassroots Committee Member
    • Credit Union Awareness Committee Member
  • California Credit Union League:
    • Past President of the Board of Governors (Orange County Chapter)
    • Past Legislative Advocate (Orange County Chapter)
    • Past Committee Member of the Political Action Committee (PAC)
  • CUDE Mentor

Honors, Awards, and Major Accomplishments

  • 3 CUNA MBDC Diamond Awards
  • 4 CUES Golden Mirror Awards
  • 2008 California Credit Union League Political Professional of the Year Award
  • 2001 Chairman's Award for Excellence - Orange County's Credit Union
  • Named to the Top CMO's on Twitter by Social Media Marketing Magazine

Brian Grytdal

Brian Grytdal - 2nd Vice Chair

VP Marketing
Horizon CU
Spokane Valley, WA
briang@hzcu.org

Education

  • Bachelor of Arts double major in Marketing and Finance with a minor in Economics from Eastern Washington University, Cheney, WA
  • Masters of Business Administration emphasis in Marketing, Gonzaga University, Spokane, WA

Professional Activities

  • NWCUA Regulatory Affairs Committee 2014
  • NWCUA Grassroots Advocacy Subcommittee 2013 to present
  • Judge 2012 Golden Mirror Awards
  • Member of CUNA Marketing and Business Development Council
  • Member of Central Valley School District Facilities Subcommittee 2007-2008

Honors, Awards, and Major Accomplishments

  • Many CUNA, CUES, and NWCUA Spectrum awards

Madeline Anderson-Balmer

Madeline Anderson-Balmer

Marketing Manager
MIT FCU
Cambridge, MA
mandbalm@mit.edu

Education

  • CUNA Marketing Management School, Credit Union Certified Marketing Executive (CUCME)
  • MBA, Finance and Marketing - Rivier University, Nashua, NH
  • Bachelor of Arts, Theater Arts (Technical and Performance) - New England College, Henniker, NH

Professional Activities

  • Co-Chair, CMBDC Sponsorship Committee 2017
  • Judge, CMBDC Diamond Awards, 2017
  • Judge, Excellence in Airport Marketing, Communications and Customer Service Awards, 2016
  • Vice Chair, CMBDC Membership Committee, 2015
  • Vice Chair, CMBDC Sponsorship Committee, 2015
  • Judge, CMBDC Diamond Awards, 2015
  • Judge, CMBDC Diamond Awards, 2014

Honors, Awards, and Major Accomplishments

  • CUNA Diamond Award - Misc. 2015
  • CUNA Excellence Award - 2014
  • CUNA Diamond Award - Mobile 2014
  • Telly Award, Bronze, 2013
  • Communicators Award, Silver, 2013

Paris Chevalier

Paris Chevalier

Chief Marketing Officer
Xceed Financial CU
El Segundo, CA
pchevalier@xfcu.org

Education

  • Bachelor of Arts in Communication from St. Louis University
  • Master’s of Business Administration, University of Phoenix

Professional Activities

  • Executive Committee, CUNA Marketing & Business Development Council
  • CUNA Government Affairs Conferences
  • Credit Union Executives Society
  • National Association of Federal Credit Unions
  • California & Nevada Credit Union Leagues
  • Past-Chair, Marketing Association of Credit Unions
  • Formerly, Planning Committee of Future Credit Union Leaders

Honors, Awards, and Major Accomplishments

  • Numerous CUNA Diamond Awards and MAC Awards
  • Listed among CUES “Rising 100” in 2012
  • Named “Tomorrow’s Star” in 2011 by the California Credit Union Leagues

Brian Griffith

Brian Griffith

AVP - Marketing
Gesa CU
Richland, WA
bgriffith@gesa.com

Education

  • Master of Fine Arts (MFA), University of Delaware
  • Bachelor of Arts (BA), Chadron State College
  • Credit Union Development Educator (CUDE), National Credit Union Foundation
  • Credit Union Business Development Professional (CUBDP), CUNA

Professional Activities

  • CUNA Marketing and Business Development Council
  • CUNA Operations, Sales & Service Council
  • CUNA Marketing and Business Development Advisory Board
  • Marketing Association of Credit Unions
  • Northwest Credit Union Association’s Strategic Market Share Task Force
  • Northwest Credit Union Association’s Principles and Philosophies Networking Council
  • Northwest Credit Union Association’s Marketing Networking Council
  • 2014 CUNA GAC Crasher - Washington

Honors, Awards, and Major Accomplishments

  • Diamond Best in Show Award, CUNA Marketing & Business Development Council (2015)
  • MACQUEE Best in Show Award, Marketing Association of Credit Unions (2015)
  • Spectrum Cup Award, Northwest Credit Union Association (2015)
  • Addy Best in Show Award, American Advertising Federation – Spokane Chapter (2015)
  • Dora Maxwell Award for Social Responsibility, Northwest Credit Union Foundation (2015)
  • Louise Herring Award for Philosophy in Action, Northwest Credit Union Foundation (2015)
  • Alphonse Desjardins Award for Financial Education, Northwest Credit Union Foundation (2015)
  • Over 70 other National and Regional Marketing, Financial Education, and Community Involvement Awards from the CUNA Marketing & Business Development Council, the Marketing Association for Credit Unions, the Northwest Credit Union Association and Foundation, and the American Advertising Federation – Spokane Chapter.

Lynn Heider

Lynn Heider

Vice President/Public Relations
Northwest CU Association
Tigard, OR
lheider@nwcua.org

Education

  • University of Nevada/Las Vegas BA-Political Science

Professional Activities

  • Member: CUNA Marketing, Business Development Council, 2017-Present
  • Member: CUNA Marketing, Business Development Council Executive Committee, 2017-Present
  • Co-Chair: CUNA MBDC Recognition Subcommittee, 2017-Present
  • Co-Chair: CUNA MBDC Nomination Subcommittee, 2017-Present
  • Staff Liaison: Northwest Credit Union Association Strategic Market Share Task Force, 2014-Present
  • Staff Liaison: Northwest Credit Union Association Marketing, Business Development, and Community Outreach Council, 2011-Present

Honors, Awards, and Major Accomplishments

  • CUNA Diamond Awards recipient
  • CUNA Blockbuster Awards recipient
  • CUNA Diamond Awards Judge-2015
  • CUNA Regional Awards Judge 2014-2016
  • Journalism Awards: National Headliner, Edward R. Murrow, Emmy, Society of Professional Journalists, Associated Press

 

Amy McGraw

VP Marketing
Tropical Financial CU
Miramar, FL
amcgraw@tfcu-fl.org

Education

  • Graduated with High Honors and a B.A. from Michigan State University from College of Communication Arts and Sciences majoring in Telecommunications, broadcast emphasis.

Professional Activities

  • Serve as LSCU Broward Chapter secretary since 2012
  • Board member for the South Florida Alumni Association for Michigan State University
  • Served on the Communications Committee, the Regulatory Committee and the Conference Committee for CUNA Marketing & Business Development Council
  • Served as MCUL Metro West Chapter secretary in Michigan from 2007-2011

Honors, Awards, and Major Accomplishments

  • Inaguaral winner of the CUNA MBD Volunteer of the Year in 2014
  • 2011 Marketing Professional of the Year
  • Numerous Diamond and Golden Mirror awards

Royce Ngiam

Royce Ngiam

Assistant VP Marketing
Partners FCU
Burbank, CA
royce.ngiam@partnersfcu.org

Education

  • Bachelor of Science (BS) - University of California, Riverside
  • Master Business Administration (MBA), Marketing –University of California, Riverside

Professional Activities

  • Disney VoluntEARS
  • CUNA Marketing and Business Development Council – Member Resource Committee
  • CUNA Marketing and Business Development Council – Membership Committee

Honors, Awards, and Major Accomplishments

  • 2015 Diamond Award - Category's Best Microsite and Plastic Access Card Design
  • 2014 Diamond Award - Point of Sale Display
  • 2013 Diamond Award - Point of Sale Display
  • 2010 Diamond Award - Point of Sale Display and Plastic Access Card Design
  • 2009 Best Practice Award - Matrix Mailing Program
  • 2008 Best Practice Award - Internal Communication Portal
  • 2007 Award of Merit
  • 2006 Award of Merit

Amber Scott

Amber Scott

VP Marketing
1st MidAmerica CU
Bethalto, IL
amber.scott@1stmidamerica.org

Education

  • B.S. in Business Administration, Specialization in Marketing - University of Illinois, Urbana-Champaign
  • Parts I, II, and III of CUNA Marketing Management School

Professional Activities

  • CUNA Marketing & Business Development Council Committee Member - Partners Committee, Membership Committee, Diamond Awards Committee
  • George G. Burnett Chapter of Credit Unions, Board Member since 2001
  • Young Adults Committee Member, Riverbend Growth Association
  • District Committee Member, Public Relations - Lewis & Clark Council, Boy Scouts of America

Honors, Awards, and Major Accomplishments

  • George G. Burnett Chapter Merit Award, 2008
  • Illinois Credit Union League, Chapter Leader Award

Michelle Shelton

Michelle Shelton

Chief Marketing Officer
SCE Federal Credit Union
Irwindale, CA
michelles@scefcu.org

Education

  • MBA through Dalhousie University, Halifax, Nova Scotia, Canada
  • CUES CEO Institute I, II (III to be completed August 2016)

Professional Activities

  • CMBDC Executive Committee - 2016 - present
  • Georgia Credit Union Affiliates - Grassroots Committee Member

Honors, Awards, and Major Accomplishments

  • Dora Maxwell Award 2015 for Georgia United School Crasher Program
  • Multiple League and CUNA Diamond Awards