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19th Annual CUNA CFO Council Conference May 19-22, 2013

2013 Sheraton Wild Horse Pass Resort & Spa | Phoenix, AZ | May 19-22

Agenda

Time
Session
 
12:00 PM - 7:00 PM

CONFERENCE REGISTRATION

2:00 PM - 5:00 PM

ERM Principles, Concepts, and Program Success Strategies

Alan White, President, Vital Insights, Austin, TX

Sponsored by Kohl Advisory Group

In recent years, credit union risk management has become a critical element in strategic planning. This session will provide credit union CFOs with an overview of the essentials of enterprise risk management, a structured ERM model and strategies for beginning the process at their organizations.  

2:00 PM - 5:00 PM

Speak To Be Heard!™ Influencing Others to Take Action

Stacey Hanke, Founder, Stacey Hanke, Inc., Chicago, IL

Sponsored by Stephens Inc.

Today’s fast-paced business environment requires leaders who can create impact and influence others with sound communication practices.  In today’s world of emails and text messages, it’s easy to overlook the importance of face-to-face communication and the skills it requires to do it well. 

Whether you’re influencing through a presentation, meeting, virtual or face-to-face conversation how you deliver determines whether or not others see you as credible, knowledgeable and trustworthy.  Without doing this effectively, you inhibit your maximum potential to: influence, increase profits and membership.

Stacey will help you eliminate the static that plagues communicative delivery - to influence, persuade, build relationships and effectively communicate face-to-face with a purposeful message. She’ll explain the positive actions you can take to increase your impact and value to your peers, members and associates.  This highly interactive session will give you immediate and practical tools to influence your listeners to take action on what you have to say and build stronger relationships.

5:15 PM - 6:00 PM

FIRST-TIME ATTENDEE ORIENTATION

Sponsored by ProfitStars

We invite all conference first-time attendees to join us at this event. Meet the CFO Council executive committee and find out what our conference is all about.

6:00 PM - 7:30 PM

WELCOME CENTER OPEN

Conference Registration
Sponsor Area
Internet Cafe

Sponsored by iZale Financial Group, John M. Floyd & Associates and CUNA Strategic Services & The Morgan Stanley Credit Union Group

6:00 PM - 7:30 PM

WELCOME RECEPTION

Meet Your Sponsors
(open to all attendees)

Sponsored by Performance Trust University

Time
Session
 
7:15 AM - 4:45 PM

WELCOME CENTER OPEN

Conference Registration
Sponsor Area
Internet Cafe

Sponsored by iZale Financial Group, John M. Floyd & Associates and CUNA Strategic Services & The Morgan Stanley Credit Union Group

7:15 AM – 8:00 AM

BREAKFAST

Visit with Sponsors

Sponsored by BOSC, Inc.

8:00 AM – 8:15 AM

CONFERENCE WELCOME

8:15 AM – 9:15 AM

Unleashing Creativity

Josh Linkner, Four-Time Entrepreneur, Author, and Jazz Musician, Detroit, MI     

Sponsored by CUNA Mutual Group

We now live in a world of dizzying speed, exponential complexity, and ruthless competition. As most of the advantages of the past have become commoditized, creativity has become the currency of success; in both business and life. In this interactive talk, Josh shows participants how to jump-start their creativity to drive meaningful and immediate results. Attendees will learn specific techniques to unleash their most valuable resources – human creativity, imagination, and original thinking.

9:15 AM – 9:45 AM

NETWORKING BREAK

Visit with Sponsors

Sponsored by McQueen Financial Advisors, Inc.

9:45 AM – 11:00 AM

FASB Update

Todd Sprang, Partner, CliftonLarsonAllen, LLP, Oakbrook, IL

Sponsored by Elite Capital Management

This session will detail the effective and proposed accounting pronouncements for financial statements issued in 2013.  The session will also address current accounting hot topics and provide practical implementation insight. 

9:45 AM – 11:00 AM

Allowance for Loan Losses

Bart Ferrin, CPA, Ferrin & Company, LLC, Salt Lake City, UT

Sponsored by TimeValue Software

Does your allowance estimation process cut it with your examiners? Does your management team cringe every time an examiner speaks the phrase “allowance for loan losses?” Having peace of mind on this issue is all in the process (methodology) used to prepare this most significant accounting estimate in your financial statements. This discussion will provide implementation guidance that will help prevent unfavorable allowance discussions with regulatory examiners. This session will include a summary of the key points for preparing a comprehensive allowance for loan loss estimate. We will also discuss current and pending accounting standard pronouncements related to loan losses.

9:45 AM – 11:00 AM

Changing of the Credit Union Guard

David Hilton, President, D. Hilton & Associates, The Woodlands, TX

Sponsored by Amherst Securities Group, LP

During the next five years, D. Hilton’s research indicates that there will be almost 6,000 executives retiring from credit unions with assets of more than $100 million. 91% of the CEOs working for credit unions with $100 million or more in assets are expected to retire in the next 10 years! This presents a real problem because that’s 43% of our industry’s executive workforce. Think of it as almost 3.25 executives that need to be hired every day for the next 1,825 straight days (5 years). Faced with a surge of retirement announcements and a shrinking talent pool, finding the best candidate to fill the top leadership role is no easy task in the credit union industry. How are you going to retain your young, talented executives? The most effective way is by establishing and executing a strong compensation philosophy.

9:45 AM – 11:00 AM

The Impact the CFPB Is Having on the Operations of Credit Unions

Kathy Thompson, SVP Compliance and Legislative Affairs, Credit Union National Association, Washington, DC

Sponsored by Samaha Associates

The Consumer Financial Protection Bureau not only is issuing a slew of new mortgage lending rules, but also is looking at many other products and services offered by credit unions.  CFOs need to have a general understanding of what is happening in order to assess what resources are needed for compliance purposes and how credit union income may be affected in the future.

11:00 AM – 11:15 AM

NETWORKING BREAK

Visits with Sponsors

Sponsored by Orth, Chakler, Murnane & Co., CPAs

11:15 AM – 12:30 PM

FASB Update

Todd Sprang, Partner, CliftonLarsonAllen, LLP, Oakbrook, IL

Sponsored by Elite Capital Management Group, LLC

This session will detail the effective and proposed accounting pronouncements for financial statements issued in 2013.  The session will also address current accounting hot topics and provide practical implementation insight. 

11:15 AM – 12:30 PM

Government Guaranteed Small Business Loan Participations and Pooled Securities

Margaret Gilbert, SVP, Securities & Guaranteed Loan Markets, Coastal Securities, Inc., Houston, TX
Gerry Bennett, Managing Director, Coastal Securities, Inc., Houston, TX
Greg Gibson, CFO/COO, Northwest FU, Herndon, VA
Cory Schwab, VP Commercial and Secondary Market Loans, Patelco CU, Pleasanton, CA

Sponsored by Corporate One FCU

Balancing regulatory scrutiny pertaining to credit risk and interest rate risk with the need to meet yield expectations is a challenge that makes asset/liability management a tricky proposition.  In light of this dilemma, credit unions should consider the safety and benefits of government guaranteed USDA/SBA small business loan participations and related securities.  This permissible investment category combines the safety of the full faith and credit US government guarantee with a myriad of fixed and floating rate structures and maturities not found in many other permissible investments.  Coupled with the benefits of stable prepayments and easy-to-understand structures, government guaranteed loans and securitized pools can be a useful ALM tool for credit unions.

This presentation/discussion will provide a comprehensive overview of secondary market government guaranteed loans and pooled securities along with practical insight into how other CUs have successfully implemented this investment class to help reduce interest rate and credit risk.  Best practices for a successful investing are also presented.

11:15 AM – 12:30 PM

Changing of the Credit Union Guard

David Hilton, President, D. Hilton & Associates, The Woodlands, TX

Sponsored by Harland Clarke and CUNA Strategic Services

During the next five years, D. Hilton’s research indicates that there will be almost 6,000 executives retiring from credit unions with assets of more than $100 million. 91% of the CEOs working for credit unions with $100 million or more in assets are expected to retire in the next 10 years! This presents a real problem because that’s 43% of our industry’s executive workforce. Think of it as almost 3.25 executives that need to be hired every day for the next 1,825 straight days (5 years). Faced with a surge of retirement announcements and a shrinking talent pool, finding the best candidate to fill the top leadership role is no easy task in the credit union industry. How are you going to retain your young, talented executives? The most effective way is by establishing and executing a strong compensation philosophy.

11:15 AM – 12:30 PM

The Impact the CFPB Is Having on the Operations of Credit Unions

Kathy Thompson, SVP Compliance and Legislative Affairs, Credit Union National Association, Washington, DC

Sponsored by Samaha Associates

The Consumer Financial Protection Bureau not only is issuing a slew of new mortgage lending rules, but also is looking at many other products and services offered by credit unions.  CFOs need to have a general understanding of what is happening in order to assess what resources are needed for compliance purposes and how credit union income may be affected in the future.

12:30 PM - 1:45 PM

MEMBERSHIP LUNCHEON

(Open to all attendees and sponsors)

2:00 – 3:15 p.m.

How Do I Generate Non-Interest Income in a Highly Regulated Environment?

Janet Southern, Relationship Manager Profit and Performance Enhancement Consulting, and Cheryl Lawson, EVP Compliance Review, John M. Floyd & Associates, Baytown, TX

Sponsored by OM Financial Group

Credit unions continue to suffer from declining revenues, poor levels of loan requests, and the ever-increasing regulatory burden.  As the opportunities to generate fees from traditionally-offered services are reduced, the concern becomes how to maintain a level of income that allows you to offer the services your members demand. 

This presentation by JMFA will provide you with an overview of strategies for increasing your revenues and containing expenses while keeping at the forefront the need to comply with the Regulations in place and, most importantly, maintaining a high level of member service.

2:00 – 3:15 p.m.

Flexible Loan Pricing for more Profit and Volume

Jason Scott, President/CEO, Pegasus Community Credit Union, Dallas, TX

Sponsored by CliftonLarsonAllen, LLP

Risked based loan pricing should not be limited to credit score alone.  We will look at other attributes such as Loan to Value, New/Used, Term, Indirect and Direct and other loan characteristics.  More credit unions are entering the indirect market; know how to price profitably even while paying dealer participation, and monitor the credit quality.

2:00 – 3:15 p.m.

Security Selection Process: Regulatory Considerations and Asset Liability Management

Ryan Henley, Managing Director Financial Institutions Strategies, Sterne, Agee & Leach, Inc., Birmingham, AL

Sponsored by McGuire Performance Solutions, Inc.

With recent regulatory mandates increasing due diligence requirementsregarding interest rate risk management and creditworthiness assessments, one must thoughtfully approach the security selection process now more than ever. The session will begin by summarizing the existing regulatory language and its practical applications. We will then provide case studies illustrating bothkey balance sheet management concepts(over-arching considerations such as credit, interest rate, and liquidity risk management) and applicable analytical tools supplementing the security selection process within the context of these items.

2:00 – 3:15 p.m.

Leading Teams: It's More About the Group than it is About the Leader

Dr. Lynn Walker, Principal, Walker Management Psychologists, St. Louis, MO

Sponsored by MEMBERS Trust Company

Teams are led much more by the group dynamics than we recognize.  When it comes down to who is in control, it is more often the group rather than the leader.  Group norms, culture and group processes more often than not dictate performance, team member engagement and agility.   A team leader needs to manage not only the individuals but the dynamics of the group.  Gaining a greater understanding of how groups function, provides team leaders with an advantage and an opportunity to perform at a higher level. The sum of the parts of a team add up to much more than its individual members and this can have a positive as well as a negative effect. Leaders that manage the group increase their ability to manage and lead rather than being managed and led.

3:15 – 3:30 p.m.

NETWORKING BREAK

Visit with Sponsors

Sponsored by SilverSky and CUNA Strategic Services

3:30– 4:45 p.m.

How Do I Generate Non-Interest Income in a Highly Regulated Environment?

Janet Southern, Relationship Manager Profit and Performance Enhancement Consulting, and Cheryl Lawson, EVP Compliance Review, John M. Floyd & Associates, Baytown, TX

Sponsored by Callahan & Associates

Credit unions continue to suffer from declining revenues, poor levels of loan requests, and the ever-increasing regulatory burden.  As the opportunities to generate fees from traditionally-offered services are reduced, the concern becomes how to maintain a level of income that allows you to offer the services your members demand. 

This presentation by JMFA will provide you with an overview of strategies for increasing your revenues and containing expenses while keeping at the forefront the need to comply with the Regulations in place and, most importantly, maintaining a high level of member service.

3:30– 4:45 p.m.

Flexible Loan Pricing for more Profit and Volume

Jason Scott, President/CEO, Pegasus Community Credit Union, Dallas, TX

Sponsored by Coastal Securities, Inc.

Risked based loan pricing should not be limited to credit score alone.  We will look at other attributes such as Loan to Value, New/Used, Term, Indirect and Direct and other loan characteristics.  More credit unions are entering the indirect market; know how to price profitably even while paying dealer participation, and monitor the credit quality.

3:30– 4:45 p.m.

Integrating and Managing Investment Portfolio Yield and Performance Expectations of Critical Credit Union Operational Functio

Jeff Greenert, Sr. Portfolio Manager, Vystar Credit Union, Jacksonville, FL
Michael Gagliardi, SVP Credit Union Strategies & Development, The Baker Group, LP, Oklahoma City, OK

Sponsored by Visible Equity

Credit Union investment portfolio managers must constantly balance maximizing yield and return expectations against the demands of differing operational functions.  Additional constraints include well-defined interest rate risk management policies & programs, acceptable levels of liquidity, compliance with 12 CFR 703 regulations, and in-house investment policies.  Learn the key ingredients of a successful holistic approach from both buy-side and  sell-side industry veterans, each with over 20 years proven track records in fixed income investment portfolio management.

3:30– 4:45 p.m

Leading Teams: It's More About the Group than it is About the Leader

Dr. Lynn Walker, Principal, Walker Management Psychologists, St. Louis, MO

Teams are led much more by the group dynamics than we recognize.  When it comes down to who is in control, it is more often the group rather than the leader.  Group norms, culture and group processes more often than not dictate performance, team member engagement and agility.   A team leader needs to manage not only the individuals but the dynamics of the group.  Gaining a greater understanding of how groups function, provides team leaders with an advantage and an opportunity to perform at a higher level. The sum of the parts of a team add up to much more than its individual members and this can have a positive as well as a negative effect. Leaders that manage the group increase their ability to manage and lead rather than being managed and led.

6:00 p.m.

SOCIAL EVENT

Co-Sponsored by The Baker Group, Sterne Agee, and the
CUNA CFO Council

History has never recorded a social phenomenon quite like the mass migration that filled the American West with cities, towns and hamlets. And the excitement of that dramatic time in history continues to live on right here in Rawhide. In our town, the west is still wild.

The western frontier town of Rawhide is situated in the Gila River Indian Community. The history of this vast, majestic area of the Sonoran Desert and its people dates back to ancient times when the Huhukam civilization was thriving here along the Gila River.

Join us for an evening of fun, food and festivities.  We’ll have games to play, old fashioned photos to be taken and you can even learn a few steps with our own line dancing instructor!  So grab your cowboy boots and western gear for an evening that will be loads of fun!  Guests may join you at this event for $110 person. 

Time
Session
 
7:00– 4:45 p.m.

WELCOME CENTER

Conference Registration
Sponsor Area
Internet Cafe

Sponsored by iZale Financial Group, John M. Floyd & Associates and CUNA Strategic Services & The Morgan Stanley Credit Union Group

7:00– 7:45 a.m.

BREAKFAST

Visit with Sponsors

Sponsored by c myers corporation

7:45 – 8:00 a.m.

MORNING ANNOUNCEMENTS

8:00– 9:00 a.m.

From the Future Backwards: Knowing Next Now

Lee Wetherington, Director Strategic Insight, Jack Henry & Associates/ProfitStars, Valdosta, GA

Why are 11% of banked consumers planning to switch financial institutions in the next 12 months and who are these people? What happens to PC-based online banking in a mobile-centric world of smartphones and tablets? How will credit unions fare with the advent of mobile payments and mobile commerce? Do credit unions have unique advantages and opportunities in the world of post-Durbin payments? 2013 will be a wild ride but not one that is wholly unpredictable. Join Lee Wetherington for a forecast and summary of the industry’s best research on upcoming developments in online, mobile, payments and branches, and learn the strategic and tactical positioning that will best serve credit unions over the next 18 months.

9:00– 9:30 a.m.

NETWORKING BREAK

Visit with Sponsors

Sponsored by Financial Northeastern Companies

9:30– 10:45 a.m.

What Other C-Level Executives Want CFO’s to Know

Thomas Ha, VP Information Technology, AmeriChoice FCU, Mechanicsburg, PA
Bill Clancy, VP Retail Strategy, Lake Michigan CU, Grand Rapids, MI
Larry Hayes, CEO, CU Holding, LLC, Lenexa, KS
Jennifer Godel, Chief HR Officer, Desert Schools FCU, Phoenix, AZ

Sponsored by First Empire Securities

A change is taking place in today’s business environment regarding teams and team collaboration.  Not the need for teamwork itself is changing, but the requirements for successful team collaboration are shifting. Economic and market changes require credit unions to create new business models, to merge, and to build alliances. CFO’s can rarely fly on their own.  We must be deliberate about guiding our credit unions through these changes, connecting with people and building networks, allowing us to keep operating at our “genius” level.  It is the C-level executive’s responsibility to stimulate people to create teamwork that successfully addresses these changing circumstances. In fact, they are the starting point of a successful change process.  Their level of alignment as a team is crucial. However, executive teams often struggle with creating real alignment within the team. Why?  During this session, we will visit with our peers and gain a better understanding of the different perceptions, ambitions, values, concerns, fears, aspirations, and irritations that are present and how we can deepen the connections between the team and the rest of the organization.

9:30– 10:45 a.m.

Liquidity Risk Management: A Strategic View

John Myers, President, c. myers corporation, Phoenix, AZ
Adam Johnson, EVP/Principal, c. myers corporation, Phoenix, AZ

Sponsored by Akcelerant

NCUA’s increased focus on liquidity may seem unwarranted to many.   However, there are many reasons for concern. 

This session is focused on how to better analyze liquidity risk from a strategic view.  Questions addressed during this session include:

  • What can threaten our liquidity that we may not be thinking about?
  • The examiners want us to stress test our liquidity risk, what are effective ways to do this that can be meaningful in making sound business decisions?
  • What are key components of a prudent liquidity risk policy? 
  • What are the primary differences between operational liquidity analysis and contingent liquidity analysis?
9:30– 10:45 a.m.

Mergers in the 21st Century - Accounting and Operational Issues You Need to Know

Douglas Orth, CPA, CFE, Managing Partner, Orth, Chakler, Murnane & Company, CPAs, Miami, FL
Hank Sigmon, CFO, First Tech FCU, Beaverton, OR

Sponsored by BMO Capital Markets

This presentation will address current accounting requirements under FAS 141R and many operational issues that should not be overlooked when venturing into a business combination.

9:30– 10:45 a.m.

The Bottom Line – Practical Ideas to Control Expenses

Bob Parks, Shareholder, Financial Institutions Group, Doeren Mayhew, Troy, MI

Sponsored by Equips

With interest rates at historical lows and interest margins shrinking, credit unions are searching for creative ways to control operating expenses and generate new sources of income.  This session will highlight best practices for and identifying and implementing changes that create short-term and long-term cost savings.  Ideas for immediate cost reductions as well as creating additional capacity to do more with the same resources will be addressed.

10:45 - 11:00 a.m.

NETWORKING BREAK

Visit with Sponsors

Sponsored by Financial Managers Society

11:00 a.m. – 12:15 p.m.

What Other C-Level Executives Want CFO’s to Know

Thomas Ha, VP Information Technology, AmeriChoice FCU, Mechanicsburg, PA
Bill Clancy, VP Retail Strategy, Lake Michigan CU, Grand Rapids, MI
Larry Hayes, CEO, CU Holding, LLC, Lenexa, KS
Jennifer Godel, Chief HR Officer, Desert Schools FCU, Phoenix, AZ

Sponsored by Executive Benefits Solutions

A change is taking place in today’s business environment regarding teams and team collaboration.  Not the need for teamwork itself is changing, but the requirements for successful team collaboration are shifting. Economic and market changes require credit unions to create new business models, to merge, and to build alliances. CFO’s can rarely fly on their own.  We must be deliberate about guiding our credit unions through these changes, connecting with people and building networks, allowing us to keep operating at our “genius” level.  It is the C-level executive’s responsibility to stimulate people to create teamwork that successfully addresses these changing circumstances. In fact, they are the starting point of a successful change process.  Their level of alignment as a team is crucial. However, executive teams often struggle with creating real alignment within the team. Why?  During this session, we will visit with our peers and gain a better understanding of the different perceptions, ambitions, values, concerns, fears, aspirations, and irritations that are present and how we can deepen the connections between the team and the rest of the organization.

11:00 a.m. – 12:15 p.m.

Liquidity Risk Management: A Strategic View

Sponsored by Stifel

NCUA’s increased focus on liquidity may seem unwarranted to many.   However, there are many reasons for concern. 

This session is focused on how to better analyze liquidity risk from a strategic view.  Questions addressed during this session include:

  • What can threaten our liquidity that we may not be thinking about?
  • The examiners want us to stress test our liquidity risk, what are effective ways to do this that can be meaningful in making sound business decisions?
  • What are key components of a prudent liquidity risk policy? 
  • What are the primary differences between operational liquidity analysis and contingent liquidity analysis?
11:00 a.m. – 12:15 p.m.

Mergers in the 21st Century - Accounting and Operational Issues You Need to Know

Douglas Orth, CPA, CFE, Managing Partner, Orth, Chakler, Murnane & Company, CPAs, Miami, FL
Hank Sigmon, CFO, First Tech FCU, Beaverton, OR

Sponsored by BMO Capital Markets

This presentation will address current accounting requirements under FAS 141R and many operational issues that should not be overlooked when venturing into a business combination.

11:00 a.m. – 12:15 p.m.

The Bottom Line – Practical Ideas to Control Expenses

Bob Parks, Shareholder, Financial Institutions Group, Doeren Mayhew, Troy, MI

Sponsored by Equips

With interest rates at historical lows and interest margins shrinking, credit unions are searching for creative ways to control operating expenses and generate new sources of income.  This session will highlight best practices for and identifying and implementing changes that create short-term and long-term cost savings.  Ideas for immediate cost reductions as well as creating additional capacity to do more with the same resources will be addressed.

12:15 am to 1:45 pm

LUNCH

1:45– 3:00 p.m.

Capitalize on your Data - Drive Growth & Profitability; Control Risk

BREAKOUT SESSION (session repeats)

Carl Meiswinkel, President, Portofolio 360, Inc., Laguna Niguel, CA

Sponsored by CetoLogic, LLC

In this session, P360 identifies ways Credit Unions can manage the data chaos and harness the data goldmine they already OWN:

Efficiently manage your data to cut costs and add efficiencies
Use managed data to support audits and automate Financial and Regulatory reporting
Use analytics to drive growth and profitability while minimizing risk
How data management can help grow the knowledge of your team and aid strategic planning

In addition we discuss the future of data, how it’s growing, and challenges that may arise.

1:45– 3:00 p.m.

Is Your Largest Branch Open for Business? “eStrategy” for Today’s Financial Institutions

BREAKOUT SESSION (session repeats)

Ron Daly, President/CEO, DigitalMailer, Inc., Herndon, VA

Sponsored by The Rochdale Group

The digital communication channel levels the playing field for every single credit union in the country to compete with the largest banks!Trouble is… very few credit unions use it to its full potential

1:45– 3:00 p.m.

7 Steps to Higher Yield

Philip Nussbaum, Board Chairman, Performance Trust Capital Partners, Chicago, IL

Sponsored by UMB Investment Banking Division

In this session, Rich will reveal some of the mistakes CU investors are making today and how you can avoid these pitfalls. Ironically, 3 of the 7 steps to increase yield consist of "what not to do".  Today's yield curve and rate environment are very unforgiving, and makes "what not to do" even more critical.  Rich will lay out an objective framework that exposes these and other risks in advance, resulting in better decision-making.   Since many of these distinctions are based on math and logic, what you learn here can be applied.to other areas of the balance sheet as well.

1:45– 3:00 p.m.

Profit Prophecy – Understanding Your Credit & Debit Portfolio’s Potential

Christopher Joy, Director Advisors Plus and Norm Patrick, Director Advisors Plus, PSCU, Dublin, OH

Sponsored by Multi-Bank Securities, Inc.

If you are looking for a place to kick start loan growth or non-interest income, look no further than your credit and debit card portfolios.   Credit unions investing in their credit card portfolios are seeing, on average, a 2.5% to 4.5% ROA. Tightly managed debit portfolios are generating upwards of 30% of total credit union non-interest income on average. Even a very modest investment in these high-performing assets can yield dramatic results. It’s time to evaluate your credit and debit portfolios and begin to use all the tools available to optimize profit potential.

3:00 - 3:15 p.m.

NETWORKING BREAK

3:15 - 4:30 p.m.

Capitalize on your Data - Drive Growth & Profitability; Control Risk

BREAKOUT SESSION

Carl Meiswinkel, President, Portofolio 360, Inc., Laguna Niguel, CA

Sponsored by CetoLogic, LLC

In this session, P360 identifies ways Credit Unions can manage the data chaos and harness the data goldmine they already OWN:

Efficiently manage your data to cut costs and add efficiencies
Use managed data to support audits and automate Financial and Regulatory reporting
Use analytics to drive growth and profitability while minimizing risk
How data management can help grow the knowledge of your team and aid strategic planning

In addition we discuss the future of data, how it’s growing, and challenges that may arise.

Time
Session
 
3:15 - 4:30 p.m.

Is Your Largest Branch Open for Business? “eStrategy” for Today’s Financial Institutions

Ron Daly, President/CEO, DigitalMailer, Inc., Herndon, VA

Sponsored by The Rochdale Group

The digital communication channel levels the playing field for every single credit union in the country to compete with the largest banks!Trouble is… very few credit unions use it to its full potential

3:15 - 4:30 p.m.

7 Steps to Higher Yield

Philip Nussbaum, Board Chairman, Performance Trust Capital Partners, Chicago, IL

Sponsored by UMB Investment Banking Division

In this session, Rich will reveal some of the mistakes CU investors are making today and how you can avoid these pitfalls. Ironically, 3 of the 7 steps to increase yield consist of "what not to do".  Today's yield curve and rate environment are very unforgiving, and makes "what not to do" even more critical.  Rich will lay out an objective framework that exposes these and other risks in advance, resulting in better decision-making.   Since many of these distinctions are based on math and logic, what you learn here can be applied.to other areas of the balance sheet as well.

3:15 - 4:30 p.m.

Profit Prophecy – Understanding Your Credit & Debit Portfolio’s Potential

Christopher Joy, Director Advisors Plus and Norm Patrick, Director Advisors Plus, PSCU, Dublin, OH

Sponsored by Multi-Bank Securities, Inc.

If you are looking for a place to kick start loan growth or non-interest income, look no further than your credit and debit card portfolios.   Credit unions investing in their credit card portfolios are seeing, on average, a 2.5% to 4.5% ROA. Tightly managed debit portfolios are generating upwards of 30% of total credit union non-interest income on average. Even a very modest investment in these high-performing assets can yield dramatic results. It’s time to evaluate your credit and debit portfolios and begin to use all the tools available to optimize profit potential.

8:30 – 9:45 a.m

Economic Update

GENERAL SESSION

Mike Schenk, VP Economics & Statistics, Credit Union National Association, Madison, WI

Sponsored by Diebold, Inc. and CUNA Strategic Services

Few times in our nation’s history have we encountered economic challenges like we face today. What we all seek is information that will help prepare, enlighten and guide us as we look forward to the coming years. What’s the outlook for the economy and credit unions for the next year? How long and deep will the economic slowdown be, and how will it affect credit unions as a whole and the role of operations and technology professionals? What are the best economic indicators to focus on to get a sense of “where were at” moving forward?

10:00– 11:00 a.m.

Financial Service Climate Change and Melting Platforms for Credit Unions

CLOSING GENERAL SESSION

Randy Harrington, PhD., Owner/CEO of Extreme Arts & Sciences Inc. and Strategic Arts & Sciences Inc., Eugene, OR

You have heard the industry experts and it should be clear that the world is changing crazy-fast—and the roll of credit unions is neither clear or assured in the future of financial services. You will have heard about the need for innovation, creativity, new leadership approaches, and the unrelenting disruption of consumer technologies. Epic changes are around the corner.  It would be one thing if credit unions were on a burning platform; it would be much easier to justify and drive change. But we’re not; the situation is much harder because our platform is melting slowly.  We are operating with the illusion of stability. Change won’t happen overnight—yet.

Join Randy Harrington Ph.D., co-author of the hit book Evolutionaries: Transformational Leadership as he takes on the challenge of wrapping up and summarizing the whole dog-gone CFO Council conference and clarifying the “must do” takeaways. Participants will learn how to lead sustained, long term, developmental change in their credit unions while holding on to core values, security, and soundness.