Close

22nd Annual Marketing Council Conference

2015 Cosmopolitan Hotel | Las Vegas | March 25-28

Agenda

Time
Session
 
8:00 am - 7:30 pm

CONFERENCE REGISTRATION OPEN

8:30 am - 11:00 am

The Ultimate Zappos Experience

Pre-Conference Marketing POWER! Workshop (Separate fee required - limited to the first 50 registrants)

Sponsored by Visible Equity®

Join us for the ultimate Zappos experience! Included with this workshop is a private tour of the Zappos campus as well as a one hour presentation following the tour. This presentation is conducted by a Zappos culture expert and will dive deeper into their culture. You will also have an opportunity to ask questions. Transportation to and from Zappos is included.

Noon - 3:00 pm

Being A Community Connector, Leveraging Strategic Goals, Building Tactics and Walking Away with your Plan

Business Development POWER! Workshop  (Separate fee required)

Susan Toalson, CMO/VP Business & Community Development, University of Illinois ECU, Champaign, IL

Community networking in the social media age has flipped the script on community and business developers. Not only are you on stage 24/7, but now more than ever you are expected to be "in the know." As you work to establish your presence in your community, it's imperative that you also establish yourself as a resource to your contacts. By positioning yourself as a "community connector" you can leverage your credit union strategic goals and build tactics to make your department shine!

3:15- 4:00 p.m.

FIRST TIME ATTENDEE ORIENTATION

4:15 - 4:30 p.m.

OPENING CEREMONIES

Denise Gabel, COO, Northwest CU Association, Seatac, WA

4:30 - 5:30 p.m.

KEYNOTE ADDRESS - NEW day and time this year

Kill the Company: End the Status Quo, Start an Innovation Revolution
Lisa Bodell, CEO, futurethink, New York, NY

Sponsored by Harland Clarke and CUNA Strategic Services

Winning innovators embrace change – do you? What holds you back from better innovating, every day? In too many organizations, we’re stuck in the land of status quo. We’ve forgotten how to think differently, and lack the simple tools to solve problems creatively. The very structures put in place to help organizations grow are now holding us back. So, it’s time to Kill the Company! This keynote is an inspirational call to arms: to start a revolution in how we think and how we work.

The key lesson of this Keynote: if we want people to approach change differently, we have to change our approach. You will learn how simplification lets us achieve more and better innovate. This can reignite critical aptitudes such as curiosity, inquiry, creative problem solving, and more.

Lisa will introduce tangible ways to ignite innovation through the dynamic yet simple exercises in the Kill the Company Toolkit, including Kill a Stupid Rule, Killer Queries, Impossible to Possible, and many more. You will leave this Keynote with ways to eliminate needless complexity with simple, inspiring ways to make innovation happen now!

5:30 p.m. - 7:30 p.m.

WELCOME RECEPTION – Meet your Sponsors

Sponsored by Ethic Brand Marketing

Time
Session
 
7:30 a.m. - 4:30 p.m.

WELCOME CENTER OPEN

Conference Registration
 Sponsor Area
Internet Café – Sponsored by D+H
Diamond Award Kiosks – Sponsored by AdQue® Digital Display Systems

7:30 - 8:30 a.m.

BREAKFAST - Visit with Sponsors

Co-Sponsored by Banzai and WordCom Inc.

8:30 - 9:30 a.m.

The Pitch

GENERAL SESSION

Sponsored by Mills Marketing

Join us as our top three finalist in The Pitch contest present their Big Idea. Voting for the winner will take place during this session by the conference attendees.  Watch live as the winning credit union takes home the $10,000 prize!

9:30 - 9:45 a.m.

PASS TIME TO BREAKOUT SESSIONS

9:45 - 10:45 a.m.

BD for Extreme Growth

Rich Jones, President/CEO, Leading2Leadership LLC, Tucson, AZ

Sponsored by Weber Marketing Group

Ramp up your member growth and engagement efforts NOW. This session will show you how to take your BD results from incremental growth to being a decisive growth lever for your credit union. This session provides a case study analysis that provides proven strategies and tactics that will super charge your credit union growth. These strategies work with SEG based and community fields of membership.

9:45 - 10:45 a.m.

A Snapshot of Members and What Matters Most

Eric Hansing, VP Life, AD&D and Media for TruStage, CUNA Mutual Group, Madison, WI

Sponsored by IXI Services, a division of Equifax

What really matters to credit union members? What makes them tick? What do they expect? The answers and how they apply to the credit union marketplace might surprise you. Leveraging primary and secondary research, and our database of more than 65 million credit union members, CUNA Mutual’s TruStage marketing experts will share important information of how we are looking beyond members’ financial lives to predict their buying behavior.  In this session, you will learn valuable insights that will help you better anticipate and serve your members’ needs, perhaps in unexpected ways.  Join us for the unveiling of this exclusive new research report about the state of today’s credit union members.

9:45 - 10:45 a.m.

Communicating in a Crisis

BREAKOUT SESSION (session repeats)
Anthony Huey, CEO, Reputation Management Assoc., Columbus, OH

30 Years of Work Destroyed in 30 Seconds is what can happen if your company or organization mismanages a product recall, an explosion, a strike or a multitude of other crisis situations.

Unfortunately, somewhere within every organization, a crisis is waiting to happen. Maybe tomorrow, maybe next year or even in five years; you can’t be sure what the crisis will be or when it will strike. But you can be sure that a crisis will put your organization’s hard-earned image and reputation up for grabs.

9:45 - 10:45 a.m.

Advanced Networking and Community Tactics

Susan Toalson, CMO/VP Business & Community Development, University of Illinois ECU, Champaign, IL

Sponsored by Brick Street Software

Being an Active and Relevant Community Partner, Establish Strategic Goals, Leverage Relationships and Partnerships, Track Success and ROI, Become a Community Resource.
The key for success within the community IS the community! Develop relationships, establish a presence, and look for key influencers; this allows you to become a valued resource and develop vital relationships.  Leverage these relationships to help accomplish strategic goals for your Credit Union. It’s a matter of getting out there, getting your hands dirty, and taking advantage of all the great opportunities your community has to offer!

10:45 - 11:15 a.m.

NETWORKING BREAK – Visit with Sponsors

Sponsored by 360 View™

11:15 a.m - 12:15 p.m.

BD for Extreme Growth

Rich Jones, President/CEO, Leading2Leadership LLC, Tucson, AZ

Sponsored by True North Custom

Ramp up your member growth and engagement efforts NOW. This session will show you how to take your BD results from incremental growth to being a decisive growth lever for your credit union. This session provides a case study analysis that provides proven strategies and tactics that will super charge your credit union growth. These strategies work with SEG based and community fields of membership.

11:15 a.m - 12:15 p.m.

A Snapshot of Members and What Matters Most

Eric Hansing, VP Life, AD&D and Media for TruStage, CUNA Mutual Group, Madison, WI

Sponsored by SuccessQuest International

What really matters to credit union members? What makes them tick? What do they expect? The answers and how they apply to the credit union marketplace might surprise you. Leveraging primary and secondary research, and our database of more than 65 million credit union members, CUNA Mutual’s TruStage marketing experts will share important information of how we are looking beyond members’ financial lives to predict their buying behavior.  In this session, you will learn valuable insights that will help you better anticipate and serve your members’ needs, perhaps in unexpected ways.  Join us for the unveiling of this exclusive new research report about the state of today’s credit union members.

11:15 a.m - 12:15 p.m.

Communicating in a Crisis

BREAKOUT SESSION
Anthony Huey, CEO, Reputation Management Assoc., Columbus, OH

30 Years of Work Destroyed in 30 Seconds is what can happen if your company or organization mismanages a product recall, an explosion, a strike or a multitude of other crisis situations.

Unfortunately, somewhere within every organization, a crisis is waiting to happen. Maybe tomorrow, maybe next year or even in five years; you can’t be sure what the crisis will be or when it will strike. But you can be sure that a crisis will put your organization’s hard-earned image and reputation up for grabs.

11:15 a.m - 12:15 p.m.

Advanced Networking and Community Tactics

Susan Toalson, CMO/VP Business & Community Development, University of Illinois ECU, Champaign, IL

Sponsored by National Credit Union Foundation and Biz Kid$

Being an Active and Relevant Community Partner, Establish Strategic Goals, Leverage Relationships and Partnerships, Track Success and ROI, Become a Community Resource.
The key for success within the community IS the community! Develop relationships, establish a presence, and look for key influencers; this allows you to become a valued resource and develop vital relationships.  Leverage these relationships to help accomplish strategic goals for your Credit Union. It’s a matter of getting out there, getting your hands dirty, and taking advantage of all the great opportunities your community has to offer!

12:15 - 1:30 p.m.

MEMBERSHIP LUNCHEON (open to all attendees and sponsors)

Sponsored by BALANCE

1:30 - 1:45 p.m.

PASS TIME TO BREAKOUT SESSIONS

1:45 - 2:45 p.m.

Media Trends and Smart Buying Strategies

Leigh Browning, Professor of Marketing, West Texas M&M University, Canyon, TX

Sponsored by DocuMatix

Given the new, and complex landscape of marketing, this session is designed to unpack all things social, mobile, digital and traditional marketing.  Today’s marketer has to be richly engaged with customers.  This is the new marketing paradigm shift in approach to strategy, tactic and execution.  Today is about leveraging many tools across earned, owned and paid media portals. 

1:45 - 2:45 p.m.

Top 10 BD Trends

Meg Chiodo, Business Development MN, Royal CU, Edina, MN

Sponsored by Taylor Strategic Relationships Inc., a Taylor Corporation company

Let’s face it, what’s sexy about checking and savings accounts?  Most people’s hearts don’t skip a beat when you start talking about loan rates, money markets or health savings accounts.  As a Business Development professional, how do you and your credit union stand out from the sea of competition in your community?  What makes you different? 

 If you are looking for a way to fire up your Business Development plan in 2015, it’s time for a Differentiator! Join me in this session to discover the top 10 trends in business development and uncover your differentiator.

1:45 - 2:45 p.m.

Brand Animation™ Finally! A Sales Strategy that Sells & Builds Your Brand

Matt Purvis, Owner/President, Purvis Management, Eugene, OR

Sponsored by Cardtronics

This session will help participants renew a strategic approach to sales, explore the unique power of brand-based strategies in cooperative business structures, and consider the effects of these strategies on employee engagement, organizational focus, and cohesiveness. His key points are: (1) engage employees, don’t train them and (2) measure behavior, not sales.

1:45 - 2:45 p.m.

Marketing Panel Discussion

Josh McAfee, VP Marketing, Leaders CU, Jackson, TN
Chris Phillips, VP Marketing, Land of Lincoln CU, Decatur, IL
Rich Jones, President/CEO, Leading2Leadership LLC, Tucson, AZ
Moderator: Hilary Reed, SVP/Chief Relationship Officer, Inspire FCU, Bristol, PA

Sponsored by MARQUIS

Join us for a lively discussion on industry trends, public relations strategies, marketing tactics, media integration and campaign successes during a marketing panel discussion session focused on generating new ideas and sharing experiences with a panel of expert credit unions marketers.

2:45 - 3:15 p.m.

NETWORKING BREAK – Visit with Sponsors

Sponsored by Codigo

3:15 - 3:30 p.m.

PASS TIME TO BREAKOUT SESSIONS

3:30 - 4:30 p.m.

Media Trends and Smart Buying Strategies

 BREAKOUT SESSION
Leigh Browning, Professor of Marketing, West Texas M&M University, Canyon, TX

Given the new, and complex landscape of marketing, this session is designed to unpack all things social, mobile, digital and traditional marketing.  Today’s marketer has to be richly engaged with customers.  This is the new marketing paradigm shift in approach to strategy, tactic and execution.  Today is about leveraging many tools across earned, owned and paid media portals. 

3:30 - 4:30 p.m.

Top 10 BD Trends

 BREAKOUT SESSION

Meg Chiodo, Business Development MN, Royal CU, Edina, MN

Let’s face it, what’s sexy about checking and savings accounts?  Most people’s hearts don’t skip a beat when you start talking about loan rates, money markets or health savings accounts.  As a Business Development professional, how do you and your credit union stand out from the sea of competition in your community?  What makes you different? 

 If you are looking for a way to fire up your Business Development plan in 2015, it’s time for a Differentiator! Join me in this session to discover the top 10 trends in business development and uncover your differentiator.

3:30 - 4:30 p.m.

Brand Animation™ Finally! A Sales Strategy that Sells & Builds Your Brand

Matt Purvis, Owner/President, Purvis Management, Eugene, OR

Sponsored by IMN

This session will help participants renew a strategic approach to sales, explore the unique power of brand-based strategies in cooperative business structures, and consider the effects of these strategies on employee engagement, organizational focus, and cohesiveness. His key points are: (1) engage employees, don’t train them and (2) measure behavior, not sales.

3:30 - 4:30 p.m.

Business Development Fireside Chat

Sandi Carangi, CEO, Mercer County Community FCU, Hermitage, PA
John Godwin, Credit Union Consultant
Julie Ferguson, Owner/Consultant, JRF Consulting, Philadelphia, PA
Moderator: Andy Reed, CEO, Texas People’s CU, Fort Worth, TX

Sponsored by Buzz Points, Inc. and CUNA Strategic Services

Join three industry leaders to discuss the hottest topics effecting credit unions and business development professionals today.   Participants will have the opportunity to form the agenda for this session by formulating questions for the moderated panel to answer.  Bring your hard to answer questions and hear how other business development professionals would turn those challenges into opportunities.  

4:30 pm and after

EVENING - ON YOUR OWN

Time
Session
 
7:15 a.m. - 3:45 p.m.

WELCOME CENTER OPEN

Conference Registration
Sponsor Area
Internet Café – Sponsored by D+H
Diamond Award Kiosks – Sponsored by AdQue® Digital Display Systems

7:15 - 8:00 a.m.

BREAKFAST - Visit with Sponsors

Co-Sponsored by BIT Statement Processing – A Diamond Marketing Solutions company and BreakAway Loyalty

8:00 - 8:15 a.m.

MORNING ANNOUNCEMENTS

8:15 - 9:15 a.m.

GENERAL SESSION

TECH Talks: Pecha Kucha style

Lance Kissler, Digital Marketing Manager, STCU, Liberty Lake, WA
James Robert Lay, CEO, CU Grow, Pasadena, TX
Erika Martin, Marketing Programs Manager, Digital Insight, Westlake Village, CA
Heather Moshier, EVP IT, San Diego County CU, San Diego, CA
Nathan Schmidt, EVP Marketing/BD, San Diego County CU, San Diego, CA
Samantha Paxson, Chief Marketing Officer, CO-OP Financial Services, Rancho Cucamonga, CA
Christopher Sachse, CEO, Horsetail Technologies, Baltimore, MD

Sponsored by Third Degree Advertising

TECH Talks, will feature brief, high-level strategic presentations from industry thought leaders primarily on the ever-evolving topic of technology. This fast-paced session will use the Japanese Pecha Kucha presentation style to pack in powerful and inspiring information to spark ideas where marketing and technology converge. Those with a strong desire for a deeper understanding of how technology is and will change our roles and those who have a passion for the power of collaboration won’t want to miss TECH Talks! 

9:15 - 9:30 a.m.

PASS TIME TO BREAKOUT SESSIONS

9:30 - 10:30 a.m.

Be Careful What You Post! Making Sense of Social Media Compliance

Ethan Wall, President/CEO, Social Media Law and Order Education, LLC, Miami, FL

Sponsored by Pannos Marketing

While social media can be an effectively tool for marketing and business development, there are seriously risks and regulations that must be complied with when credit unions take to twitter, Facebook, and other social media platforms. This presentation will help credit unions understand the current regulations for social media use and offer best practices for compliance and successfully managing social media risks. 

9:30 - 10:30 a.m.

Measuring BD Success

 BREAKOUT SESSION (session repeats)
Julie Ferguson, Owner/Consultant, JRF Consulting, Philadelphia, PA

Business development is strategic relationship building that drives business in your door. Measuring success is a key component for this function of our business that needs attention. Join Julie as she demystifies what, how and why you should measure. 

9:30 - 10:30 a.m.

The Future of Mobile Payments in Credit Unions

Christopher Sachse, CEO, Horsetail Technologies, Baltimore, MD

Sponsored by PSB Integrated Marketing

This presentation will explore the current and future state of mobile payments. We will discuss the impact of mobile on the credit union movement. We will then provide strategies on how to use mobile payments as a member engagement strategy and discuss other marketing opportunities presented through mobile payments

9:30 - 10:30 a.m.

Rock Your Content

Melanie Spring, Chief Inspiration Officer, Sisarina, Washington, DC

Sponsored by Siteimprove

Is your marketing selling something? If so, stop right now. People don't buy because they're sold. They buy because you make them feel something. You have content at your disposal that can help tell your story and make your customers want to give you money.

This talk will get you to stop selling and start engaging with content marketing. We'll find your branded voice, match you up with the best platforms, and get you started on a content marketing campaign. It's up to YOU to rock your content.

10:30 - 11:00 a.m.

NETWORKING BREAK – Visit with Sponsors

Sponsored by Kiosk & Display, Inc.

11:00 a.m. - Noon

Be Careful What You Post! Making Sense of Social Media Compliance

 BREAKOUT SESSION
Ethan Wall, President/CEO, Social Media Law and Order Education, LLC, Miami, FL

While social media can be an effectively tool for marketing and business development, there are seriously risks and regulations that must be complied with when credit unions take to twitter, Facebook, and other social media platforms. This presentation will help credit unions understand the current regulations for social media use and offer best practices for compliance and successfully managing social media risks. 

11:00 a.m. - Noon

Measuring BD Success

BREAKOUT SESSION
Julie Ferguson, Owner/Consultant, JRF Consulting, Philadelphia, PA

Business development is strategic relationship building that drives business in your door. Measuring success is a key component for this function of our business that needs attention. Join Julie as she demystifies what, how and why you should measure. 

11:00 a.m. - Noon

The Future of Mobile Payments in Credit Unions

 BREAKOUT SESSION

Christopher Sachse, CEO, Horsetail Technologies, Baltimore, MD

This presentation will explore the current and future state of mobile payments. We will discuss the impact of mobile on the credit union movement. We will then provide strategies on how to use mobile payments as a member engagement strategy and discuss other marketing opportunities presented through mobile payments

11:00 a.m. - Noon

Rock Your Content

BREAKOUT SESSION
Melanie Spring, Chief Inspiration Officer, Sisarina, Washington, DC

Is your marketing selling something? If so, stop right now. People don't buy because they're sold. They buy because you make them feel something. You have content at your disposal that can help tell your story and make your customers want to give you money.

This talk will get you to stop selling and start engaging with content marketing. We'll find your branded voice, match you up with the best platforms, and get you started on a content marketing campaign.  It's up to YOU to rock your content.

Noon - 1:00 p.m.

NETWORKING LUNCH

Special Guest Speaker: CUNA's MAP: the Member Activation Program

Richard Gose, Chief Political Officer, Credit Union National Association, Washington, DC

Think credit union advocacy and marketing don't go together? Think again.

Learn how engaging your members in advocacy for credit union priorities in Congress and the states can also strengthen your CU's brand loyalty and grow member wallet share.

1:00 - 1:15 p.m.

PASS TIME TO BREAKOUT SESSIONS

1:15 - 2:15 p.m.

Creating Innovative Products and Delivery Channels for BD

Bob Maxwell. VP Marketing Services, Greylock FCU, Pittsfield, MA

Sponsored by Raddon Financial Group

This is a great session for business development people and for marketers alike. Bob will talk about using today’s technology to help you better understand and connect with your current and potential customers. Stop wasting time and money reaching out to people that have no interest in your products and services. Narrow your focus and improve your results.

1:15 - 2:15 p.m.

Advanced Social Media Strategies: Finding, Engaging, & Converting Members with Social Media

Sundeep Kapur, #DigitalStrategies, Digital Credence, Lexington, SC

Sponsored by Sophified Mapping & Research Services

Your consumer is armed with a mobile device, 24x7 access to information, and lots of word of mouth. They also expect you to recognize them, remember what they did, and serve them with relevance. With a focus on reducing costs, increasing member engagement, and driving incremental revenue your credit union is looking for practical ways to connect with members. Our discussion on social media will focus on advanced strategies including: Five key fundamentals of social media; Using “key” social media channels to create member journeys; Tips on tracking and trumping your competition on social media; Social CRM, social integration, & social search; Measuring social impact – ROI!

You will succeed in digital by building trust, and becoming a mentor. How do you gain trust? How do you become a mentor? How do you leverage technology, your people, and your products to create relationships? Join us for an hour of ideal practices – case studies from the best in the world – practical, proven, and innovative ideas that you can apply to your own credit unions.

1:15 - 2:15 p.m.

Operations & Marketing – Building Your Dream Team

Steve Langley, VP/Member Services & Chief Retail Officer, Schools Financial, Sacramento, CA

Sponsored by Support EXP

It’s the dirty little secret – no – not the fancy new ad campaign or latest mobile solution – it’s all about the face of your credit union – the ladies and gentlemen that serve your members on the front lines each and every day.  So, how do we capitalize on this untapped resource to make our marketing initiatives pay off in a big way?  It is sometimes simpler than you think.  Join us as we uncover practical ways that Marketing and Operations can work in harmony to enhance our share of wallet of our existing members while at the same time attract those new members that will bring future business to your organization.  It’s a session not to be missed!

1:15 - 2:15 p.m.

Insider Secrets to Producing Great Video Productions for Your CU

BREAKOUT SESSION (session does not repeat)
Alaine LaBauve, Owner & President, LaBauve Advertising & Marketing, Beaumont, TX

Learn how to produce an In-House video or commercials and the tools you will need to do the job. I’ll cover some best practices for equipment, editing software and delivery of final product. Plus fun tips for use of smart phones to shoot great video.

2:15 -2:45 p.m.

NETWORKING BREAK – Visit with Sponsors

Sponsored by Leadfusion, Inc.

2:45 - 3:45 p.m.

Creating Innovative Products and Delivery Channels for BD

Bob Maxwell, VP Marketing Services, Greylock FCU, Pittsfield, MA

Sponsored by CU Ratecheck

This is a great session for business development people and for marketers alike. Bob will talk about using today’s technology to help you better understand and connect with your current and potential customers. Stop wasting time and money reaching out to people that have no interest in your products and services. Narrow your focus and improve your results.

2:45 - 3:45 p.m.

Advanced Social Media Strategies: Finding, Engaging, & Converting Members with Social Media

Sundeep Kapur, #DigitalStrategies, Digital Credence, Lexington, SC

Sponsored by image.works

Your consumer is armed with a mobile device, 24x7 access to information, and lots of word of mouth. They also expect you to recognize them, remember what they did, and serve them with relevance. With a focus on reducing costs, increasing member engagement, and driving incremental revenue your credit union is looking for practical ways to connect with members. Our discussion on social media will focus on advanced strategies including: Five key fundamentals of social media; Using “key” social media channels to create member journeys; Tips on tracking and trumping your competition on social media; Social CRM, social integration, & social search; Measuring social impact – ROI!

You will succeed in digital by building trust, and becoming a mentor. How do you gain trust? How do you become a mentor? How do you leverage technology, your people, and your products to create relationships? Join us for an hour of ideal practices – case studies from the best in the world – practical, proven, and innovative ideas that you can apply to your own credit unions.

2:45 - 3:45 p.m.

Operations & Marketing – Building Your Dream Team

  BREAKOUT SESSION
Steve Langley, VP/Member Services & Chief Retail Officer, Schools Financial, Sacramento, CA

It’s the dirty little secret – no – not the fancy new ad campaign or latest mobile solution – it’s all about the face of your credit union – the ladies and gentlemen that serve your members on the front lines each and every day.  So, how do we capitalize on this untapped resource to make our marketing initiatives pay off in a big way?  It is sometimes simpler than you think.  Join us as we uncover practical ways that Marketing and Operations can work in harmony to enhance our share of wallet of our existing members while at the same time attract those new members that will bring future business to your organization.  It’s a session not to be missed!

2:45 - 3:45 p.m.

“Breaking through Millennium Madness”…

Maria Peifer, Business & Community Representative, Delta Community CU, Atlanta, GA

Sponsored by Redbeard Communications, Inc.

Does your credit union struggle with attracting young members?  Learn how to engage with “Millennials” 16 yrs. and up.  Raise awareness of your credit union by building and enhancing relationships in the schools and communities that you serve.  Support your community with meaningful contributions to the high schools in your footprint.  Help students develop good personal financial management skills and set the standard for the rest of their lives.  Build a successful roadmap to a stronger youth member segment.

3:45 - 5:00 p.m.

FREE TIME

5:00 – 5:45 p.m.

COCKTAIL RECEPTION

Sponsored by Adrenaline

5:45 – 9:00 p.m.

RECOGNITION DINNER & AWARDS

Co-Sponsored by CU Direct, CUNA Mutual Group and The Pod Advertising

Time
Session
 
8:30 - 10:00 a.m.

WELCOME CENTER OPEN

Conference Registration
Sponsor Area
Internet Café – Sponsored by D+H
Diamond Award Kiosks – Sponsored by AdQue® Digital Display Systems

8:30 - 9:00 a.m.

BREAKFAST - Visit with Sponsors

Sponsored by RewardStream

9:00 - 10:00 a.m.

GENERAL SESSION

Laugh-O-Nomics — Connecting Happiness At Work to Business Success
Brad Montgomery, Brand Montgomery Productions, Inc., Aurora, CO

Sponsored by Bluespire Marketing

Laugh-O-Nomics... What is it?

According to Webster’s Dictionary “Laugh-O-Nomics” means …… Ok, you got us— it’s not in the Dictionary. Yet.

The science is clear: happy people perform better than their unhappy peers. Learn the hows and whys of happiness as it relates to your life and your job. You’ll learn some of the science behind happiness; but even better, you’ll learn some surprisingly simple techniques to incorporate immediately at work and at home that will make you — and your organization — happier.

Common senses tells us that happiness is good; it turns out that science backs it up. And lucky you, happiness is a strategy that we can breakdown into skills that you can start using today. You’ll leave with specific techniques you can incorporate today to make yourself happier (and more successful at work) today.

10:00 a.m.

CONFERENCE WRAP-UP AND CLOSING

Denise Gabel, COO, Northwest CU Association, Beaverton, OR