Deepening Member Relationships With Big Data and Analytics
12.03.2014 - 12.03.2014 (M & BD)
With the world of technology changing so rapidly, and with massive amounts of raw data residing in so many systems within the credit union, there is increased focus on the concept of big data. This concept is all about managing massive data and databases in new ways to allow for novel analytics and intelligence that otherwise would not be possible, given historical data processing constraints. The implications of big data are far-reaching. Until now, credit unions have only scratched the surface in how they use the vast quantities of data residing in their systems – from transaction, account, behavioral, employee, financial, market, etc. Integrating and utilizing these data points in new ways is the future of the industry. The implications are for new products, new delivery channels, new messaging and communication vehicle, as well as for managing the credit union with new analytics and internal intelligence. This ground-breaking presentation will outline the changes unfolding in the industry that allow for new technologies in data management and usage, covering a wide spectrum of areas that are both external and internal to the credit union.
Rich Weissman, President & CEO, DMA
Rich Weissman is President and CEO of DMA, a premier database provider to financial institutions throughout the US and Canada, headquartered in Beaverton, Oregon. DMA was started in 1996 to help financial institutions focus on managing for income sustainability, by integrating management, finance, marketing, and sales.
Rich has over 30 years of marketing experience in national and international companies. Prior to founding DMA, Rich was Marketing Director at Bank of America, U.S. Bancorp, and National Westminster Bank USA, as well as working in market research in the packaged goods industry.
His work has been recognized internationally, and he is known as one of the nation’s experts in the area of profitability integration for management, finance, marketing and sales, and he is a top-tier speaker at many financial services industry conferences.
Rich completed his Ph.D. work at New York University in Quantitative Analysis and Statistics, and he holds Master’s degrees in both Sociology and Psychology coupled with post-graduate studies at New York University’s School of Business. He also completed the Marketing Management Program at Stanford University. Rich holds many academic awards, including Phi Beta Kappa, and he completed his B.A. summa cum laude at New York University in the Social Sciences, focused on Statistical Research
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