What Happens to Members’ Wallets As They Age
12.04.2014 - 12.04.2014 (lending)
As members progress through different life stages—school, early workforce, starting a family, home ownership, asset accumulation, retirement—their needs for credit and other financial products evolve and the composition of their financial wallet changes. Savvy credit unions understand this life stage evolution, and shift their product mix and marketing strategies to appropriately target members at the right stages. However, the Great Recession and its aftermath have had a significant impact on the member wallet share at different life stages, and have shifted the ages at which members typically enter different life stages. Furthermore, members’ capacity to borrow and spend at different life stages has been fundamentally affected. Credit unions need to recognize these shifts and adjust their strategies appropriately. In this session, we will share insights from recent TransUnion research into the shifts in the credit union member wallet at different life stages since the onset of the Great Recession, and findings on how members are altering—and in many cases delaying—the ages at which they are making major life stage decisions and purchases. The findings and recommendations in this session will help credit unions better understand the changing member landscape so that their product mix and marketing strategies remain relevant and timely.
Charlie Wise, Vice President, Business Development, TransUnion
Charlie Wise is responsible for leading business development activities and strategy for TransUnion’s CreditVision credit solution offerings across the U.S. Information Services business unit. In his prior roles at TransUnion, he drove research, industry analysis, sales consulting and thought leadership within Financial Services. His career includes senior roles in marketing, customer strategy, credit and risk analysis, business development and client management at major financial institutions, including JP Morgan Chase and BMO Harris Bank.
More recently, Charlie has been a management consultant at several marketing and customer strategy boutique firms focused on customer analytics, segmentation, acquisition, retention, marketing strategy and customer experience, both within and without the financial services industry.
Charlie received an M.B.A. with Distinction from Kellogg School of Management, and holds a B.S. in Commerce from the University of Virginia's McIntire School of Commerce.
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