Digital Media Buying Essentials: How to Get Started, Measure Success and Value Your Data
09.14.2017 - 09.14.2017 (M & BD)
11 am CT Online via Adobe Connect
Join us for this great, interactive tag-team session with two experts in Digital Marketing.
Part 1: Get an overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?
Part 2: Great data is hard to argue with and ROI-based reporting can help your team win more budget for its initiatives. We’ll walk through a Google Analytics account audit and learn how to identify and apply economic values to your CU’s most important goals.
We’ll cover the basics of digital media buying, data measurement and reporting, including:
- How paid search and display work
- Types of digital campaigns
- Defining digital marketing and reporting terms!
- How to perform a basic audit of your Google Analytics account
- How to identify, track and assign values to your marketing goals
Meet Your Speakers:
Stephanie Chadwick, Managing Partner / Executive Vice President of Sales & Marketing
Stephanie has a marketing background spanning over 20 years. Her ability to break down the complexities of digital and connect with people where they’re at helps bring lasting value and a strong relational foundation to build on. She’ll help your team understand how to take their next step into the digital areas of marketing that can sometimes seem overwhelming.
Zack Stack, Senior Digital & Creative Strategist at Edge Multimedia
For the last 12 years, Zack has been helping companies of all shapes and sizes succeed with their digital marketing by helping them shape the stories they tell about their brands and build engaged audiences around them. He’s developed a knack for empowering credit union marketing teams - equipping them to pursue and measure new opportunities in the digital realm.
Cross Council Event Schedule
M & BD
|ROUNDTABLE||Free for Council members|
|ROUNDTABLE||Free for Council members||Register|
HR & OD
|ROUNDTABLE||Free for Council Members|
HR & OD
|SCHOOL||$1,095 ($1,295 after August 9, 2016) CUNA Council members save 10%||Register|
|ESCHOOL||$1,595, Council members get 10% off||Register|
|ROUNDTABLE||Free for Council Members||Register|