Roundtable Event

Digital Media Buying Essentials: How to Get Started, Measure Success and Value Your Data

09.14.2017 - 09.14.2017 (M & BD)

11 am CT Online via Adobe Connect

You may now download the slides and watch the video from this great session.



Join us for this great, interactive tag-team session with two experts in Digital Marketing.

Part 1: Get an overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?

Part 2: Great data is hard to argue with and ROI-based reporting can help your team win more budget for its initiatives. We’ll walk through a Google Analytics account audit and learn how to identify and apply economic values to your CU’s most important goals.

We’ll cover the basics of digital media buying, data measurement and reporting, including:

  • How paid search and display work
  • Types of digital campaigns
  • Defining digital marketing and reporting terms!
  • How to perform a basic audit of your Google Analytics account
  • How to identify, track and assign values to your marketing goals

Meet Your Speakers:

Stephanie Chadwick, Managing Partner / Executive Vice President of Sales & Marketing
Stephanie has a marketing background spanning over 20 years. Her ability to break down the complexities of digital and connect with people where they’re at helps bring lasting value and a strong relational foundation to build on. She’ll help your team understand how to take their next step into the digital areas of marketing that can sometimes seem overwhelming.


Zack Stack, Senior Digital & Creative Strategist at Edge Multimedia
For the last 12 years, Zack has been helping companies of all shapes and sizes succeed with their digital marketing by helping them shape the stories they tell about their brands and build engaged audiences around them. He’s developed a knack for empowering credit union marketing teams - equipping them to pursue and measure new opportunities in the digital realm.





Cross Council Event Schedule

Date Discipline Title Type Tuition  
M & BD

New Member Onboarding - You've got them, now what do you do?

ROUNDTABLEFree for Council membersRegister

How CFOs use Thomson Reuters Checkpoint

ROUNDTABLEFree for Council membersRegister

Surviving in the Compliance Jungle of Collections webinar

WEBINAR$219, Council members get 10% offMore Info

FinTech Disruption: Threats & Opportunities

ROUNDTABLEFree for Council membersRegister

Increasing Member Loyalty

ROUNDTABLEFree for Council membersRegister

How the Rocket Mortgage is Quickening Industry Adoption of Paperless Lending

ROUNDTABLEFree for Council membersRegister