Roundtable Event

Building a “Cooperative” Brand

03.14.2017 - 03.14.2017 (M & BD)

11 am CT Online via Adobe Connect

That’s what we are, right? Cooperatives I mean. So why do we have such a difficult time branding ourselves and explaining to people how we’re different than the “for profit” bank down the street?

D-I-F-F-E-R-E-N-T-I-A-T-I-O-N…it’ s not brain surgery – it’s building a forward-thinking brand that separates you from all of those Caring-Responsive-And-Personal brands everyone talks about.

We’ll define:

  •  How you get to your brand essence and how it works in tandem with your Promise and Value Proposition
  •  Your Personality – are you fun like Disney, or fun like a funeral home?
  •  When your brand is the best staff motivation ever
  •  What a differentiated brand looks, sounds and feels like
  •  How to measure the success of your touchpoints

You want to make a difference…you’ll find out how here.

Meet Your Speaker:

Randy Schulz
Randy Schultz, VP Marketing
, Weber Marketing Group

Having worked as marketing vice president, creative director and ad agency Principal, Randy has unique, cutting-edge insights into the power of breaking down silos to cross-pollenize internal thinking for client growth and profitability.

Randy’s value to the financial industry comes from a solid foundation of deep-rooted involvement for over 30 years – listening, mentoring, coaching and teaching c-level executives to differentiate their organizations unique promise of value through a strong culture of engagement and advocacy.


More Information  Register

 

March

Cross Council Event Schedule

Date Discipline Title Type Tuition  
 
03.14.2017
M & BD
 

Building a “Cooperative” Brand

ROUNDTABLEFree for Council membersRegister
More Info
 
03.27.2017 03.30.2017
LENDING
 

CUNA Consumer & Residential Mortgage Lending School

SCHOOL$1,495 ($1,695 after Jan. 27, 2017) - Council members get 10% offRegister
More Info