Roundtable Event

Digital Media Buying Essentials: How to Get Started, Measure Success and Value Your Data

09.14.2017 - 09.14.2017 (M & BD)

11 am CT Online via Adobe Connect

Join us for this great, interactive tag-team session with two experts in Digital Marketing.

Part 1: Get an overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?

Part 2: Great data is hard to argue with and ROI-based reporting can help your team win more budget for its initiatives. We’ll walk through a Google Analytics account audit and learn how to identify and apply economic values to your CU’s most important goals.

We’ll cover the basics of digital media buying, data measurement and reporting, including:

  • How paid search and display work
  • Types of digital campaigns
  • Defining digital marketing and reporting terms!
  • How to perform a basic audit of your Google Analytics account
  • How to identify, track and assign values to your marketing goals

Meet Your Speakers:

Stephanie Chadwick, Managing Partner / Executive Vice President of Sales & Marketing
Stephanie has a marketing background spanning over 20 years. Her ability to break down the complexities of digital and connect with people where they’re at helps bring lasting value and a strong relational foundation to build on. She’ll help your team understand how to take their next step into the digital areas of marketing that can sometimes seem overwhelming.

 

Zack Stack, Senior Digital & Creative Strategist at Edge Multimedia
For the last 12 years, Zack has been helping companies of all shapes and sizes succeed with their digital marketing by helping them shape the stories they tell about their brands and build engaged audiences around them. He’s developed a knack for empowering credit union marketing teams - equipping them to pursue and measure new opportunities in the digital realm.

 


Register

 

September

Cross Council Event Schedule

Date Discipline Title Type Tuition  
 
09.14.2017
M & BD
 

Digital Media Buying Essentials: How to Get Started, Measure Success and Value Your Data

ROUNDTABLEFree for Council membersRegister
 
 
09.11.2017 09.15.2017
CFO
 

CUNA Investment Certification Schools

SCHOOL$1,995 ($2,195 after July 11, 2017) Council members get 10% offRegister
More Info
 
09.18.2017 09.21.2017
LENDING
 

CUNA Collections & Bankruptcy School

SCHOOLSee registration page for pricing info – CUNA Council members save 10%Register
More Info
 
09.26.2017
LENDING
 

Mobile Lending Landscape - Are you ready to compete?

ROUNDTABLEFree for Council MembersRegister
 
 
09.25.2017 09.28.2017
O & ME
 

CUNA & ACUIA Internal Audit Certification School

SCHOOL$1,595 ($1,795 after July 24, 2017) Council members get 10% offRegister
More Info
 
09.28.2017
CFO
 

Charitable Accounts

ROUNDTABLEFree for Council membersRegister