Roundtable Event
Positioning Your Company for Growth Using Emotional Data
08.29.2018 - 08.29.2018 (tech)
Online via Adobe Connect
The next Big Thing is already here. Do you know the difference between emotional data and big data?
There is a data set that leaders and decision makers can use to help them understand the emotions, motivations and preferences of customers. It is called “Emotional Data.” It is easy to get frustrated with "big data" when it comes to problem solving or understanding customers because it only measures the who, what, when, where and how. What big data analytics can’t answer is WHY.
- WHY are customers doing business with us?
- WHY are they going to our competitors?
- WHY is our new product not selling the way we thought?
Grant will demonstrate how the brain works to gather, store and recall Emotional Data and how to use the brain’s natural processes to provide you and your organization with a psychological competitive advantage over others in your industry.
Meet Your Speaker: Grant Gooding, Founder PROOF
Grant got his start in mergers and acquisitions first on the legal side then buy-side analysis, valuations and transition management. Later he gravitated towards evaluation of marketing and advertising expenses – the one line item in a P&L that he found most businesses struggle to understand and measure. Grant started PROOF in 2012 with the idea of creating a way to bring clarity and understanding to marketing and advertising by combining statistics with emotional measurement. PROOF has performed over 200 research projects for organizations helping them understand the emotions of their customers and identify the most effective messages and mediums to generate sales. Grant holds a Bachelor’s degree in Business Administration from William Jewell College/UMKC and graduated with honors from The Bloch School of Business with an MBA in qualitative marketing at UMKC.
Register
August
Cross Council Event Schedule
Date | Discipline | Title | Type | Tuition | ||||||
08.01.2018 | M & BD | Consumers Are Weird: How Irrational Behavior Impacts Your Membership Growth | ROUNDTABLE | Free for Council members | ||||||
08.15.2018 08.16.2018 | LENDING | CUNA Fair Lending Workshop | CONFERENCE | $995 ($1,195 after June 15, 2018) – Council members get 10% off | Register More Info | |||||
08.13.2018 08.17.2018 | FINANCE | CUNA Investment Certification Schools | SCHOOL | $1,995 ($2,195 after 06/13/2018) Council members get 10% off | Register More Info | |||||
08.23.2018 | TECH O & ME HR & OD CEO | Staffing Models for New Branch Designs | ROUNDTABLE | Free for Council members | ||||||
08.28.2018 | TECH O & ME M & BD LENDING HR & OD FINANCE | 10 Ways to Rock Your Council Membership | ROUNDTABLE | Free for Council members | ||||||
08.29.2018 | TECH O & ME M & BD FINANCE CEO | Positioning Your Company for Growth Using Emotional Data | ROUNDTABLE | Free for Council members | Register | |||||
08.30.2018 | TECH O & ME M & BD LENDING HR & OD FINANCE CEO | Councils Community Tour | ROUNDTABLE | Free for Council members | ||||||
08.30.2018 | LENDING | Loan Participations - Achieving Yield & Mitigating Risk | ROUNDTABLE | Free for Council members | ||||||