Driving Member Engagement and Experience Using Data
10.26.2017 - 10.26.2017 (tech)
1 pm central Online via Adobe Connect
You may download the slides and watch the video from this session.
Data is the new oil and credit unions are sitting on a very rich digital repository of footprints that our members are leaving behind every time they engage with us.
Join us in starting to build a foundational platform to organize rich data to accelerate member engagement and their experience across all touch points, with a special focus on marketing. Begin your data journey by hearing about successes and failures along with how to improve your overall value delivery.
Plan to learn:
- How to get started
- What to look for along the data analytics journey
- How to measure the value of analytics driven adoption
Meet Your Speaker:
Naveen Jain - VP Data Analytics - First Tech Fed Credit Union
Naveen is a visionary and change agent with deep technology and execution expertise in building big data and advanced analytical strategies from ground-up and driving customer centric, insight-based cultural change. In addition to his work at First Tech Fed, he hosts a community (http://culytics.com) around data/analytics and the largest Credit Union Analytics Summit in the nation.