Roundtable Event

Positioning Your Company for Growth Using Emotional Data

08.29.2018 - 08.29.2018 (tech)

Online via Adobe Connect

Donwload the Slides

Written Executive Summary

The next Big Thing is already here.  Do you know the difference between emotional data and big data?  

There is a data set that leaders and decision makers can use to help them understand the emotions, motivations and preferences of customers. It is called “Emotional Data.”  It is easy to get frustrated with "big data" when it comes to problem solving or understanding customers because it only measures the who, what, when, where and how.  What big data analytics can’t answer is WHY.

  • WHY are customers doing business with us?
  • WHY are they going to our competitors?
  • WHY is our new product not selling the way we thought?

Grant will demonstrate how the brain works to gather, store and recall Emotional Data and how to use the brain’s natural processes to provide you and your organization with a psychological competitive advantage over others in your industry. 

Meet Your Speaker:  Grant Gooding, Founder PROOF

Grant Gooding

Grant got his start in mergers and acquisitions first on the legal side then buy-side analysis, valuations and transition management.  Later he gravitated towards evaluation of marketing and advertising expenses – the one line item in a P&L that he found most businesses struggle to understand and measure. Grant started PROOF in 2012 with the idea of creating a way to bring clarity and understanding to marketing and advertising by combining statistics with emotional measurement.  PROOF has performed over 200 research projects for organizations helping them understand the emotions of their customers and identify the most effective messages and mediums to generate sales.  Grant holds a Bachelor’s degree in Business Administration from William Jewell College/UMKC and graduated with honors from The Bloch School of Business with an MBA in qualitative marketing at UMKC.

 

 


Register

 

September

Cross Council Event Schedule

Date Discipline Title Type Tuition  
 
09.11.2018 09.12.2018
FINANCE
 

CUNA CECL Workshop

SCHOOL$1,095.00. Council members get 10% offRegister
More Info
 
09.12.2018 09.15.2018
TECH
O & ME
 

2018 CUNA Technology Council and Operations & Member Experience Council Conference

CONFERENCESee Conference Page for RatesMore Info
 
09.19.2018
FINANCE
 

Thomson Reuters Checkpoint Training

ROUNDTABLEFree for Council membersRegister
 
 
09.19.2018
LENDING
 

Lending Regulations - what you need to know

ROUNDTABLEFree for Council membersRegister
 
 
09.17.2018 09.20.2018
LENDING
 

CUNA Collections & Bankruptcy School

SCHOOLSee registration page for pricing info – CUNA Council members save 10%Register
More Info