Phil Greer Lifetime Achievement Winners
2018 Winner: Keith Reynolds in Peoria, IL
2017 Winner: Rex Johnson, Founder/Chairman, Lending Solutions Consulting
“Rex’s dedication to providing the best member services and the leadership he showed while starting Baxter CU are what the Phil Greer award is all about” said Bob Stowell, CUNA Lending Council Chair and SVP/Chief Lending Officer, Firefly CU. “However, he didn’t stop there. The knowledge he has helped to provide to thousands of credit union lenders with his consulting services has helped to propel our movement forward.”
Johnson started Baxter CU with just 20 members and $500 in deposits. Twelve years later, membership had grown to 72,000 and assets had reached $300 million. Baxter remains one of the fastest – growing credit unions in history.
Johnson’s experience led him to create Lending Solutions, Inc. (LSI) in 1994 and Lending Solutions Consulting, Inc. (LSCI) in 2000. He has shared his lending, sales and collections expertise with credit unions of all sizes across North America, and LSCI has trained more than 33,000 credit union employees to date.
2016 Winner: Gayle Gustafson, VP Lending at Rivermark Community CU in Beaverton, Ore.
|CUNA Lending Council presented its
2016 Phil Greer Award, pictured here
(from left-to-right): Bob Stowell, chair,
CUNA Lending Council, and
SVP/chief strategy officer, Firefly CU,
Burnsville, Minn.; award recipient
Gayle Gustafson, VP Lending,
Rivermark Community CU, Beaverton, Ore.;
and Mark Wilburn, 2015 Phil Greer
Lifetime Achievement Winner and
SVP/CLO, Truity CU, Bartlesville, Okla.
“In Gayle, we see a resolute, savvy lending leader reminiscent of Phil Greer,” said Bob Stowell, CUNA Lending Council Chair and SVP/Chief Strategy Officer, Firefly CU. “Professionals like her are what separate the credit union movement from other financial services options, and we are honored to present her this award.”
Gustafson has worked in credit unions for 34 years. As VP Lending, she oversees Rivermark Community CU’s consumer, mortgage and business lending as well as collections and compliance. Prior to Rivermark, she worked as VP Human Resources & Corporate Culture at SELCO CU in Eugene, Ore. and in positions at various California credit unions.
Since 2002, Gustafson has been a member of CUNA Lending Council, and she served on the Executive Committee from 2008 to 2015. During her time as the chair of the membership committee, CUNA Lending Council grew in membership by 40%. She currently chairs the Northwestern Credit Union Association Regulatory Advisory Committee.
2015 Winner: Mark Wilburn, SVP at Truity CU in Bartlesville, OK
“At every step of his accomplished career, Mark has brought vision and leadership to the field of credit union lending,” says Joe Brancucci, CEO, GTE Financial CU and a past recipient of the award. “Through his tireless efforts to provide quality loans to credit union members, Mark has embodied the spirit of the Phil Greer Award in every way imaginable.”
Beyond his work at Truity CU, Wilburn has also served in executive lending capacities at State Capital FCU in St. Paul, Minn. and Point Loma FCU in San Diego, Calif. He currently serves as chair of the American Credit Union Mortgage Association (ACUMA), and a member of the CUNA Member Housing Reform Task Force. He also served a term as vice chair of the Credit Union Housing Roundtable.
Wilburn has been involved with CUNA Lending Council in various capacities throughout his career. He served on the executive committee from 1996-2006, including two years as chair. During his tenure on the executive committee, CUNA Lending Council’s membership more than doubled. Additionally, Wilburn was the inaugural chair of CUNA Council Forum, where he helped broker a sponsorship agreement and instituted a reserves policy for CUNA Councils.
Wilburn is a graduate of CUNA Executive Development School and earned his BA in Business Administration from Oklahoma State University.
2014 Winner: Mark Spenny, President/CEO of CEFCU in Peoria, IL.
“Lending is the most important value credit unions provide our members, and the economic engine that drive our institutions,” says Spenny. “That’s why the work of the Lending Council is so important to thecontinued success of credit unions. Congratulations to the leadership of the Council, and all those attending the conference, for your commitment to credit union lending excellence. I’m honored to be considered by peers such as you as worthy of this recognition.”
For Spenny, the honor was particularly gratifying because of his relationship with Phil. “It’s especially rewarding to receive the award due to the great respect, appreciation and fond memories I have for the award’s namesake,” says Spenny. “Phil was a key contributor in the development of the council and I will always be proud of the work we did together…to bring the Council to life.”
2013 Winner: E.C. Williams, EVP/COO of GTE Financial CU in Tampa, FL
2012 Winner: Joseph Brancucci, President/CEO of GTE Financial
Former CUNA Lending Council Chairman
Joe Brancucci is the president and chief executive officer of GTE Financial in Tampa, Florida and a former chair of the CUNA Lending Council and the CUNA Council Forum. Prior to joining GTE, Joe was the Executive Vice President and Chief Operating Officer of BECU. Joe currently serves as Chair of the Board and Founder of Prime Alliance, now a part of Mortgage Cadence. Joe has been involved in senior roles in financial services for over 40 years and specifically with credit unions since 1992. He is best known for his passionate commitment to the credit union movement, it credit unions, and most importantly, the members.
Under Joe's leadership, the CUNA Lending Council Partners in Lending Program was established, followed by the CUNA Lending Council Scholarship Fund. He worked to secure the initial funding through both the partnership program with corporate and private donations with a goal of $1 million to assure the lending education of future credit union lenders. We have been able to give out 173 scholarships in the amount of $380,867 from 2008-present for lending related education programs such as the Lending Council Conference, membership dues, and other CUNA educational programs.
Joe is also passionate about helping members achieve home ownership. He had a vision that credit unions could become home loan lenders and founded Prime Alliance Solutions in 2001 which focuses not so much on the number of loans, but more on the number of dreams created through home ownership.
In 2008, Joe envisioned and founded the CU Round Table that came together with over 160 credit unions and created the now famous 2-10% in 10 years mantra-to take our market share from 2% to 10% in 10 years. We are now over 7% and growing with a few years to go. In great part to Joe's vision, our industry is making a difference in members lives.
2012 Winner: Diana Dykstra, President/CEO of the California Credit Union League
|CUNA Lending Council Executive Committee Member Chris Oldag presents the Phil Greer Lifetime Acheivement Award to Diana Dykstra.
Diana Dykstra is an expert lender, trainer, speaker, facilitator, innovator, and one of the finest leaders in our industry.
The Credit Union career of Diana Dykstra spans over 30 years. Diana is currently the President and CEO of the California & Nevada Credit Union Leagues (the largest state trade association for CUs serving 343 credit unions with 9.5 million members and more than $127 Billion in assets). She was previously the CEO of San Francisco Fire CU and CEO of Coast Hills CU. Diana was the SVP member programs at Patelco CU in San Francisco and was the head of lending for The Golden one CU in Sacramento for more than 15 years. She started her career at 18 at Bank of America preparing commercial loan documents and opening new accounts. She spent the next six years witnessing Bank of America roll out the first major credit card along with exploiting their training opportunities to advance her career as a lender.
During Diana's Credit Union career she has become very well known in the lending circles for her various roles in the creation and development of key lending tools we all benefit from today. Diana is listed as the inventor on the United States Patent for the indirect dealer lending model that we currently know as Credit Union Direct Lending. She began providing indirect lending at the Golden One CU in 1990 as Dealer Direct Lending as a way to grow loans through auto dealers without adding staff or overtime expense. She guided the development of the software and all the operational facets to ease the credit decision process and preserve the loan business. Members can now get CU auto loans where and when the member wants to buy a car - not only at the CU during regular office hours. This outstanding new approach to lending has served well over a million members and is live at more than 1,000 credit unions. Mission accomplished.
Always the pathfinder Diana worked tirelessly with the California Department of Motor Vehicles to create the very first “Electronic Lien” on a car title in favor of a credit union. The common description today for this service is “paperless title” but it wouldn’t exist if it weren’t for her willingness to go deep into the bureaucracy of the largest state agency, manage the enterprise development relationship, and find a solution that saves hundreds of credit unions time, money, and results in titles being electronically issued to members when their vehicle loans are paid in full. Her bold thinking about process improvements results in a dramatically lower level of friction in title administration benefiting the members tremendously and saving the CU labor costs.
Diana is a 1992 Western CUNA Management School graduate and has remained devoted to the “CUNA School” program by providing countless hours of review work on hundreds of graduate project evaluations over the past 20 years. Diana was published in the CUNA Lending publication “The Gods of Lending Speak” recognizing her as one of the top four CU lenders in the nation. Diana was in the first group of CUs using automated credit decisions in the Internet age and was the very first lender to promise and deliver 2 minute credit decisions after developing a loan origination system which used credit risk scoring to speed decisions to members and loan staff.
Diana served diligently on the CUNA Lending Council Executive Committee and has remained a role model for us all. Fawn’s accomplishments throughout her career have allowed her to evolve into an exemplary role model for lenders throughout the industry. Her extensive experience in lending, branch operations, delinquency control, and compliance is second only to her ability to lead and inspire. She teaches her employees what lending means to their communities, placing the utmost emphasis on the credit union philosophy of “people helping people”. Her uncompromising work ethic, encouraging spirit, ability to coach and develop her teams, and dedication to the credit union movement have helped Fawn become an admired leader, mentor, and friend to so many throughout the credit union industry.
2012 Winner: Fawn Terwilliger, VP/Lending of Service Credit Union
|CUNA Lending Council Executive Chair Bill Vogeney presents the Phil Greer Lifetime Acheivement Award to Fawn Terwilliger.|
A graduate of Western CUNA Management School, the University of Phoenix, and the Executive Development Program at the Stanford University Graduate School of Business, Fawn has been a committed member of the CUNA Lending Council for 15+ years, serving six of those years on the Executive Committee as both Chair and Vice Chair.
During her tenure with the Council, she encouraged the growth of the Partners in Lending program and recruited new Executive Committee members that have gone on to become future leaders. She also led the development of the first formalized new membership initiatives, and encouraged ambitious strategic planning that has become the cornerstone of the Council’s existing business model.
As Vice President of Lending at Service Credit Union, her leadership has been a contributing factor to the credit union’s growth, now standing at over $2.0 billion in assets. As the first female vice president in the history of the organization, Fawn has been responsible for implementing key strategic loan programs and lending functions such as a nationwide mortgage loan program, the credit union’s automated decision engine, a Business Services department, and an indirect lending department that serves civilian and military members in 13 states.
Fawn’s accomplishments throughout her career have allowed her to evolve into an exemplary role model for lenders throughout the industry. Her extensive experience in lending, branch operations, delinquency control, and compliance is second only to her ability to lead and inspire. She teaches her employees what lending means to their communities, placing the utmost emphasis on the credit union philosophy of “people helping people”. Her uncompromising work ethic, encouraging spirit, ability to coach and develop her teams, and dedication to the credit union movement have helped Fawn become an admired leader, mentor, and friend to so many throughout the credit union industry.