2017 Lifetime Achievement Award Winner

Roy MacKinnon

Roy MacKinnon

CEO
Edwards Federal Credit Union
Lancaster, CA


MacKinnon has served on various credit union industry committees and boards, is a current member of the CUNA CEO Council, a charter member of the CUNA Marketing & Business Development Council and past member of both CUES and MAC. In addition, he served on the Board of Directors for the American Youth Soccer Organization, Region 4, as well as a marketing consultant for his local YMCA. Throughout his career, MacKinnon has launched sales and service culture incentive/retention programs which resulted in reduced staff turnover and increased sales. He has expanded credit unions to encompass additional locations, managed the design of the building, staffing, and created a cohesive brand. Additionally, he branded and created a “Concierge Service” for super-affluent members. MacKinnon has also developed numerous award winning campaigns that resulted in growth to both lending and a deposit portfolios.

 

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