2018 Marketing Professional of the Year

Deidre Davis

Deidre Davis

Chief Marketing Officer
Michigan State University Federal Credit Union

East Lansing, MI

Davis has led many successful marketing initiatives at Michigan State University FCU, bringing awareness to products while simultaneously bringing awareness to ways to give back to the community. In particular, the Get A Home, Give A Home promotion brought a partnership with the local Humane Society to pay the cat or dog adoption fee for members who opened a mortgage with MSUFCU during the promotional period, bringing awareness to mortgage offerings while also bringing awareness to the needs of the many dogs and cats in the community looking for homes. By the end of the promotion, MSUFCU received over $17 million of new mortgage balances and nine cats or dogs were adopted, while donations were made for the members who did not wish to adopt. In all, Davis has led innovative, community focused and heartfelt programs to create not just credit union success, but positive and long-lasting community relationships.
 

 

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