2017 Excellence in M&BD Award Winners
The awards recognize outstanding new marketing and business development approaches with potential for universal application across the industry. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results. Representatives from the winning credit unions were present at the conference to accept their award. This year’s winners are (by category):
Business Development: Partners Federal Credit Union, Burbank, California, for its Partners Mobile Branch. As part of its integration with The Walt Disney Company, Partners supports enterprise initiatives through Integrated Marketing Campaigns, Haitian Relief Loans, Payroll Assistance, Education Workshops, Event Sponsorships, on-property ATM placement, and the new Partners Mobile Branch. This Partners Mobile Branch is indeed a full-service branch on wheels which provides traditional banking services along with an ATM, seminar space, and disaster relief capabilities if needed. Within four months of operation, the branch originated $553, 840 in new loans, processed over 400 teller transactions, and welcomed over 100 new members. With this level of partnership, the credit union is able to demonstrate that they are not simply a financial services provider or employee benefit, but truly a valuable resource and part of The Walt Disney Company family!
Community Outreach and/or Political Advocacy: Global Credit Union, Spokane, Washington, for its Global Star Advocacy Program. In July 2016, Global created a company-wide advocacy program which advances the credit union movement. The Global Star Advocacy Program is broken down into four star levels with differing requirements to advance to the next level. When an employee advances, they will be given special awards to showcase their participation. These employees will take part in advocacy activities be it volunteering for events, attending meetings, advocating on social media and continually growing their knowledge. The program not only educates employees, but because of the knowledge gained, the employees are able to pass that knowledge onto members to show the credit union difference. Since the beginning of the program, the credit union has seen a 30% increase in employee participation, 17% increase in participation with CULAC month, 1500% in member participation during CULAC and increased fundraising totals by 56%.
Multifaceted: Louisiana Credit Union League, Harahan, Louisiana, for its #LACUStrong Challenge. Louisiana Credit Union League created a national challenge called the Louisiana CU Strong Challenge that helped bring awareness and financial assistance to the victims of the flood. People across the country posted videos sharing their official acceptance of this change. The donations received were deposited into a Louisiana Credit Union Foundation Designated Fund to be distributed to affected credit union employees. For every credit union that donated, signage was sent to them to display their support of those in need. This campaign exemplified collaboration, cooperation and partnership among associations and credit unions. The results included 30,400 views on Facebook and thirty-six media outlets used. The #LACUStrong challenge helped raise more than $300,000 for the Foundation and provided 430 credit union employees with financial assistance.