2019 Excellence in M&BD Award Winners
The awards recognize outstanding new marketing and business development approaches with potential for universal application across the industry. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results. Representatives from the winning credit unions were present at the conference to accept their award. This year’s winners are:
The recipient of all three Excellence Award categories was Richfield Bloomington Credit Union, Bloomington, Minn.
Business Development, Community Outreach and/or Political Advocacy, and Multifaceted Awards: Richfield Bloomington CU, Bloomington, Minn., for its Flags for Fort Snelling initiative. RBCU was persistent in convincing a local grassroots organization – Flags for Fort Snelling – to accept their assistance in raising funds (and 5,000 volunteers). These funds and volunteers would ensure that on Memorial Day, each of the 200,000 headstones at Fort Snelling National Cemetery would be decorated with a flag honoring the service of the men and women laid to rest there. In the end, RBCU and their community overdelivered. More than $350,000 was raised with the help of Mall of America, KARE 11, and almost a dozen more partnerships. In addition, more than 8,000 volunteers showed up to help place flags in the cemetery. Through this initiative, RBCU forged strong relationships with local businesses and organizations, increasing their credibility, visibility and employee morale.