CUNA Marketing & Business Development Council Conference was postponed, but Awards Week is coming!  

We wanted to bring you some exciting updates on how this year’s CUNA Marketing & Business Development Council Awards Program is evolving. We’ll continue to provide updates on the following as exciting adjustments and details are finalized:

  • Join us online, June 1-5, for Diamond Awards Week as we honor winners from each of the 35 Diamond Award categories in a fast-paced, virtual environment. Find out who’s won a Diamond Award or Category’s Best and celebrate with your peers!
  • Join us again the week of June 8 when we present the prestigious Excellence and Recognition awards. Get your creative juices flowing by seeing what the best-of-the-best are doing, and don’t miss the included membership update.

Categories Announced:

Monday, June 1

  • Annual Reports
  • Brand Awareness
  • Business Development Efforts
  • Diamond in the Rough
  • Digital Advertising
  • Internal Marketing Recognition/Incentive Campaign
  • Social Media

Tuesday, June 2

  • Cutting Edge
  • Logos
  • Multifaceted
  • Outdoor
  • Plastic Access Card Design
  • Radio
  • Segmented Marketing

Wednesday, June 3

  • Content Marketing
  • Direct Mail – Single or Series
  • Email – Single or Series
  • One-Time Event
  • Ongoing Event
  • Re-Brand/New Corporate Identity

Thursday, June 4

  • Financial Education
  • Member or Trade Publications/Newsletters
  • Membership Marketing
  • Point of Sale Display & Retail Merchandising
  • Video (Commercial) – Single
  • Video (Commercial) – Series
  • Video (Non-Commercial) – Single
  • Video (Non-Commercial) – Series

Friday, June 5

  • Complete Campaign
  • Website
  • Best Use of Humor
  • Carat – For the Greatest Impact
  • Clarity – For the Most Sentimental
  • Color – For Brilliant Use of Art
  • Cut – For the Most Edgy
  • Diamond Best of Show

 

 

 

 

Diamond Awards

The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results.

Early Bird Deadline:  December 20, 2019
Final Deadline:  January 10, 2020

Marketing Professional of the Year Award

Recognizes and honors an individual who exemplifies excellence in credit union marketing.

Nominations Deadline:  December 30, 2019
Entry Materials Deadline:  January 31, 2020

Business Development Professional of the Year Award

Recognizes and honors an individual who exemplifies excellence in credit union business development.

Nominations Deadline:  December 30, 2019
Entry Materials Deadline:  January 31, 2020

Lifetime Achievement Award

Recognizes marketing and business development professionals who have excelled at this difficult discipline throughout their professional careers.

Nominations Deadline:  December 30, 2019
Entry Materials Deadline:  January 31, 2020

Rising Star Award

Recognizes and honors an individual with 2 years or less of experience in the credit union industry.

Nominations and Entry Materials Deadline:  January 31, 2020

Excellence in Marketing & Business Development Award

Spotlights best practices and their application to credit unions nationwide.

Entry Materials Deadline:  January 31, 2020

Top Community Contributor Award

Recognizes the value and expertise shared with peers through collaboration within Councils Community.

Volunteer of the Year Award

As a member-led organization, the Council relies on volunteers, and this award recognizes those contributions to the Council.