Thirty five categories, 1,100+ entries, big bling and bragging rights! The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.


Early Bird Deadline: December 13, 2017
Final Deadline: January 8, 2018

Entry deadlines will be strictly followed – no entries will be accepted after the January 8, 2018 deadline date so please don’t wait until the last minute – applications take time to fill out and complete. Thank you!

2018 Diamond Awards

Categories: (more information in the details and entry process document)

  1. Annual Reports
  2. Brand Awareness
  3. Business/SEG Development (Results required)
  4. Commercial Video – Single or Series (Results required)
  5. Complete Campaign (Results required)
  6. Content Marketing
  7. Credit Union Association/League or CUSO Marketing
  8. Cutting Edge (Results required)
  9. Diamond in the Rough (Results required)
  10. Digital Advertising (Results required)
  11. Direct Mail – Single or Series (Results required)
  12. Financial Education
  13. Internal Marketing Recognition/Incentive Campaign
  14. Logos
  15. Member or Trade Publications
  16. Membership Marketing
  17. Microsite (Results required)
  1. Multifaceted
  2. One-Time Event
  3. Ongoing Event
  4. Outdoor
  5. Plastic Access Card Design
  6. Point of Sale Display & Retail Merchandising
  7. Print Ad (Results required)
  8. Radio – Single or Series (Results required)
  9. Re-Brand/New Corporate Identity
  10. Segmented Marketing (Results required)
  11. Social Media (Results required)
  12. Video
  13. Website
  14. Best Use of Humor
  15. Carat – For the Greatest Impact
  16. Clarity – For the Most Sentimental
  17. Color – For Brilliant Use of Art
  18. Cut – For the Most Edgy

Winner Recognition

  • Winners notified via email on or about February 2, 2018.
  • Specific awards will be announced at the Annual Conference.
  • Awards will carry the credit union or association/league name. (No individual entrants’ names will appear on the award).
  • Winning entries will be posted on the Council’s website.
  • A representative from the winning credit union must register for the conference by Monday, February 19, 2018 to be announced and recognized from the stage during the awards ceremony.

Details, Fees and Entry Process

Please read the full details and entry process to get started.

Questions about categories or results required, please contact:

Diamond Awards Chair: Amber Scott, VP Marketing, 1st MidAmerica Credit Union, 618-258-3168, ext. 1473, amber.scott@1stmidamerica.org

Diamond Awards Vice Chair: Amy McGraw, VP Marketing, Tropical Financial Credit Union, 954-517-7631, amcgraw@tfcu-fl.org

Questions about the online entry process or general questions, please contact CUNA Councils at 1-800-356-9655, ext. 4018 or diamondawards@cuna.coop