Thirty five categories, 1,200+ entries, big bling and bragging rights! The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

Early Bird Deadline: December 21, 2020
Final Deadline: January 15, 2021

Entry deadlines will be strictly followed – no entries will be accepted after the January 15, 2021 deadline date so please don’t wait until the last minute – applications take time to fill out and complete. Thank you!

2021 Diamond Awards

Categories: (more information in the details and entry process document)

 1. Annual Reports

 2. Brand Awareness

 3. Business Development Efforts
     (results required)

 4. Complete Campaign
     (results required)

 5. Content Marketing

 6. Crisis Management – NEW THIS YEAR

 7. Cutting Edge

 8. Diamond in the Rough
     (results required)

9. Digital Advertising
     (results required)

10. Direct Mail – Single or Series
      (results required)

11. Email – Single or Series

12. Financial Education

13. Internal Marketing
      Recognition/Incentive Campaign

14. Logos

15. Member or Trade

16. Membership Marketing

17. Multifaceted

18. One-Time Event

19. Ongoing Event

20. Outdoor

21. Plastic Access Card Design

22. Point of Sale Display &
      Retail Merchandising

23. Radio – Single or Series
      (results required)

24. Re-Brand/New Corporate Identity

25. Segmented Marketing
      (results required)

26. Social Media
      (results required)

27. Video (Commercial) – Single or Series
      (results required)

28. Video (Non-Commercial) – Single

29. Video (Non-Commercial) – Series

30. Website

31. Best Use of Humor

32. Carat – For the Greatest Impact

33. Clarity – For the Most Sentimental

34. Color – For Brilliant Use of Art

35. Cut – For the Most Edgy

Winner Recognition

  • Winners notified via email on or about February 10, 2021.
  • Award winners will be announced at the Annual Conference.
  • Awards will carry the credit union or association/league name. (No individual entrants’ names will appear on the award).
  • Winning entries will be posted on the Council’s website.
  • A representative from the winning credit union must register for the conference by Friday, February 26, 2021 to be announced and recognized from the stage during the awards ceremony.

Details, Fees and Entry Process

Please read the full details and entry process to get started.

How to Enter
The entry form must be completed and submitted online. The steps below outline exactly how to enter.

  1. Register an Account
  2. Create Your Entry
  3. Upload Digital Files
  4. Submit Entry
  5. Pay Entry Fees

LOGIN – to begin entry process

Questions about categories or results required, please contact:

Diamond Awards Chair: Amy McGraw, VP Marketing/Chief Experience Officer, Tropical Financial Credit Union, 954-517-7631,

Diamond Awards Vice Chairs: Lesli Bishop, CUCME, CUBDP, Director Marketing, Family Savings Credit Union, 256-439-5773,; Marella Nardotti, MBA, CUDE, NMLA, VP Marketing, NextMark Credit Union, 703-218-9900, ext. 1128,

Questions about the online entry process or general questions, please contact CUNA Councils at 1-800-356-9655, ext. 4018 or