Thirty six categories, 1,200+ entries, big bling and bragging rights! The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.


Early Bird Deadline: December 17, 2018
Final Deadline: January 14, 2019

Entry deadlines will be strictly followed – no entries will be accepted after the January 14, 2019 deadline date so please don’t wait until the last minute – applications take time to fill out and complete. Thank you!

2019 Diamond Awards

Categories: (more information in the details and entry process document)

 1. Annual Reports

 2. Brand Awareness

 3. Business Development Efforts
     (results required)

 4. Complete Campaign
     (results required)

 5. Content Marketing

 6. Credit Union Association/League
     or CUSO Marketing

 7. Cutting Edge

 8. Diamond in the Rough
     (results required)

 9. Digital Advertising
     (results required)

10. Direct Mail – Single or Series
      (results required)

11. Email – Single or Series

12. Financial Education

13. Internal Marketing
      Recognition/Incentive Campaign

14. Logos

15. Member or Trade
      Publications/Newsletters

16. Membership Marketing

17. Multifaceted

18. One-Time Event

19. Ongoing Event

20. Outdoor

21. Plastic Access Card Design

22. Point of Sale Display &
      Retail Merchandising

23. Radio – Single or Series
      (results required)

24. Re-Brand/New Corporate Identity

25. Segmented Marketing
      (results required)

26. Social Media
      (results required)

27. Video (Commercial) – 30 seconds
      or less (results required)

28. Video (Commercial) – 60 seconds
      or more (results required)

29. Video (Non-Commercial) – Single

30. Video (Non-Commercial) – Series

31. Website

32. Best Use of Humor

33. Carat – For the Greatest Impact

34. Clarity – For the Most Sentimental

35. Color – For Brilliant Use of Art

36. Cut – For the Most Edgy

Winner Recognition

  • Winners notified via email on or about February 8, 2019.
  • Specific awards will be announced at the Annual Conference.
  • Awards will carry the credit union or association/league name. (No individual entrants’ names will appear on the award).
  • Winning entries will be posted on the Council’s website.
  • A representative from the winning credit union must register for the conference by Monday, February 25, 2019 to be announced and recognized from the stage during the awards ceremony.

Details, Fees and Entry Process

Please read the full details and entry process to get started.

Questions about categories or results required, please contact:

Diamond Awards Chair: Amy McGraw, VP Marketing, Tropical Financial Credit Union, 954-517-7631, amcgraw@tfcu-fl.org

Diamond Awards Vice Chair: Amber Scott, VP Marketing, 1st MidAmerica Credit Union, 618-258-3168, ext. 1473, amber.scott@1stmidamerica.org

Questions about the online entry process or general questions, please contact CUNA Councils at 1-800-356-9655, ext. 4018 or diamondawards@cuna.coop