Entry Materials Deadline:  January 22, 2018
Entry deadline will be strictly followed – no entries will be accepted after the January 22, 2018 deadline date so please don’t wait until the last minute – applications take time to fill out and complete. Thank you!

As credit union marketing and business development professionals, we are frequently asked to develop innovative solutions to a variety of business problems. The purpose of the CUNA Marketing & Business Development Council’s Excellence Award is to spotlight these new approaches and their application to credit unions nationwide.

Hear from the 2017 Winners:

Royce Ngiam, AVP Marketing, Partners Federal Credit Union:
“The experience was amazing and helped provide us with the opportunity to reflect on and share the collaborative nature of our Partners team. The process of submitting an Excellence Award helped us formalize and realize how much effort was put into the project from concept through implementation. When you work on the project, you are so focused at the task at hand, you don’t realize the scope involved. Being able to share the experience and results with the CUNA Marketing & Business Development Council was truly rewarding and provided the affirmation that hard work, taking smart chances, and team work can, and do, pay off.”

What does the Excellence Award mean to you and your credit union? “It was truly a humbling honor to receive the Excellence Award because we know the rigor required of earning the award along with the quality of amazing entries from all of the credit unions who participated!  We’re simply focused on doing what we think is right for our member, and to learn that doing the right thing could win an Excellence Award is very exciting!

What would you say to others thinking about applying to the 2018 Excellence Awards? “Do it! Applying for the award is a great opportunity to reflect on and recognize the great work being done in your credit union and may inspire others! The process of documenting and sharing our story helped us take even greater pride in what we do, and then to receive the award in front of our peers is spectacularly amazing!”

Janet Durnford, Communications/PR Manager, Global Credit Union:
“Applying for and accepting the award gave us insight into what credit unions are doing all over the country.”

What does the Excellence Award mean to you and your credit union? “It was such an honor for our Star Advocate program to be recognized. The Community Outreach and Political Advocacy Award highlighted our efforts and brought pride to our employees and members to see their credit union acknowledged nationally.”

What would you say to others thinking about applying to the 2018 Excellence Awards? “We all do amazing things as not-for-profit financial institutions and applying for these awards helps remind us of that. It was a wonderful opportunity to focus on what we have done and what more we can do in the credit union movement.”

We invite you to submit your entry in four strategic categories:

1. Business Development: Beyond normal activities, what has your credit union done to further develop the relationship between credit union and sponsor company(s), their employees, or the community(s) you serve?

2. Community Outreach and/or Political Advocacy: Has your credit union developed a successful community relations program? Perhaps a politically-themed event or program that advocates a political candidate or the credit union movement? Maybe an event and/or program that combines both? What was your strategy? And most importantly, what were the results?

3. Excellence for Strategic Planning: This category highlights the work of the strategic marketer or business development professional. Planning is the core of all business. To outperform the competition requires solid marketing knowledge and precision in decision making. Your credit union’s positioning and the positioning of its products, services and/or marketing/business development programs depend on the formation and implementation of intelligent and well thought-out strategic plans. Share your plan in this Excellence category and demonstrate your role in creating your credit union’s competitive advantage.

3. Multifaceted: Open to any event, program, or initiative you feel is deserving! Did you undertake a name change or rebranding? Did your department drive the successful implementation of a sales culture? Through planning and preparation, did your credit union successfully navigate a natural disaster? Have you utilized your MCIF to leverage marketing results? Whatever your practice may be, this is your chance to tell your peers.

Winner Recognition

Excellence Award winners will be announced at the 25th Annual CUNA Marketing & Business Development Council Conference, March 11-14, 2018 in San Francisco. Winners are required to attend the conference to accept the award. Each winning credit union will receive one complimentary conference registration. Winning entries will be featured in a press release and in CUNA News Now in addition to being showcased on the CUNA Marketing & Business Development website.

How to Enter

Start by reviewing the details and entry process.

The entry form and worksheet pertaining to your category must be completed and submitted online. The steps below outline exactly how to enter.

  1. Register an Account
  2. Create Your Entry
  3. Upload Digital Files
  4. Submit Entry

LOGIN – to begin entry process

If you have questions about the entry process, please contact CUNA Councils at 800-356-9655, ext. 4018 or

If you have questions about the Excellence Award categories, please contact Lynn Heider, Recognition Committee Chair and VP Public Relations, Northwest Credit Union Association at 503-350-2225 or; Brian Grytdal, Recognition Committee Vice Chair and VP Marketing, Horizon Credit Union at 509-755-2955 or