Nominations Deadline:  January 22, 2018
Nomination deadline will be strictly followed – nominations will not be accepted after the January 22, 2018 deadline date so please don’t wait until the last minute – applications take time to fill out and complete. Thank you!

Celebrate a Lifetime of Achievement

The Marketing & Business Development Council's Marketing Professional of the Year Award and Business Development Professional of the Year Award represent what is known as a “career year,” that period of time when you make all the right moves and the pieces fall into place. But only one award honors a lifetime of such achievement.

The Lifetime Achievement Award alone recognizes marketing and business development professionals who have excelled at this difficult discipline throughout their professional careers. It’s an honor not easily won, and even less frequently bestowed. But it’s of vital importance in its measure of excellence, and is the Marketing & Business Development Council's most prestigious honor.

Hear from your 2017 Winner

Roy MacKinnon, President/CEO, Edwards Federal Credit Union: “Learning of the award about a month prior was a humbling experience to say the least. The conference itself was great and reminded me that like credit union’s themselves, credit union marketing is an ever changing discipline. The skills and knowledge needed today are much different than when I first began my career, but having an eye for good art, being able to write creative copy and not being afraid to take risks are more important than ever before. From what I saw of this year’s winners, those marketers that pushed their own market place envelopes stood out head and shoulders above the rest. In addition to the humility of the whole experience, it was also surreal. I saw several people at the conference I had known for 10 or 15 years but being sworn to secrecy it was difficult to engage with them because I was sure I would spill the beans—so to speak. But in the end, accepting the award was as real as anything gets. The opportunity to share some stories regarding my successes, failures and what I’ve learned over the past 25 years with those attending meant so much because (and several people mentioned this to me afterwards) I felt that if I can help even a few be more successful with sharing what I have learned, well then, I guess you could say I have truly taken the credit union motto of “People helping People" to heart."

What does the award mean to you? “The Lifetime Achievement Award is first and foremost the highest honor I could ever have imagined. And I certainly never imagined receiving such recognition. Like other marketing awards I received from the CMBDC over the years, the Lifetime Achievement Award is gratifying because it was recognition from my peers. They have been in the marketing trenches just as I have and know all too well what it feels like to have a great campaign and one (or many) that fail. It is this peer recognition that I value most of all and for that I am and will always be truly grateful.”

Winner Recognition

The winner will be announced at the 25th Annual CUNA Marketing & Business Development Council Conference, March 11-14, 2018 in San Francisco. In addition to recognition throughout the credit union movement, each Lifetime Achievement inductee receives the following honors:

  • The prestigious Lifetime Achievement Award;
  • Recognition in Credit Union Magazine;
  • Complimentary registration to the conference;
  • The opportunity to help select the following year’s recipient and present the award.

Nomination Process

  1. First review the details and nomination process
  2. Then complete and submit the nomination form

If you have questions about the entry process, please contact CUNA Councils at 800-356-9655, ext. 4018 or