Power of a Push Notification04.19.2017
Having an alert pop u on your smartphone to signal a new email, a mention in a tweet, or activity on Facebook is a daily occurrence for many consumers.
These alerts present a prime opportunity for credit unions to engage their members, according to “Push Notifications Are Redefining Financial Communications,” a white paper from Fiserv.
“Alerts are a pathway to open new channels of communication and potential revenue with consumers,” the white paper states.
- Enhance engagement and retention. This ongoing interaction can simplify members’ lives and keep them engaged. It’s a way to build strong, trusted relationships with your members.
- Reduce fraud risk exposure. Providing real-time alerts on unusual or potentially fraudulent activity can lower the cost and occurrence of fraud.
- Promote greater self-service usage. A notification gives members an alternative for managing their finances. As a result, branch visits and calls to your technical support team decrease.
Keep these three principles in mind:
- Think of the member first. Know which alerts members want, when they want them, and how they’d like to receive them. Make it easy for members to set up alerts.
- Create relationships. Use the alerts as a method of regular conversation with members, to strengthen the relationship.
- Offer control. Allow members to take action when they receive an alert. Provide an easy and efficient way for them to manage their accounts.
(via Credit Union Magazine)
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