New White Paper Explores Digital Advertising Strategies

By CUNA Councils10.02.2015

Digital Ad Strategy White PaperA new white paper from the CUNA Marketing & Business Development Council, “Developing a Digital Advertising Strategy,” discusses how credit unions can integrate digital advertising into an existing marketing strategy.

In addition to case studies from several credit unions that have successfully implemented a digital advertising strategy, the Council examines how credit unions might consider using digital advertising to their advantage, including:

  • Drafting a written plan or blueprint
  • Developing messages for the digital audience
  • Integrating digital channels into the credit union’s primary marketing strategy 
  • Creating impactful content
  • Understanding the variety of digital channels available
  • Building a budget for digital

CUNA Council members are eligible to receive complimentary copies of this, and any other Council white paper.

Council Members - To Download:  Ensure you are logged in, then visit "Developing a Digital Advertising Strategy

Not a member yet?  Explore all our Member Benefits and join today.

Press may contact Natalie Sherry at nsherry@cuna.coop for more information.

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