New White Paper Explores Digital Advertising Strategies10.02.2015
A new white paper from the CUNA Marketing & Business Development Council, “Developing a Digital Advertising Strategy,” discusses how credit unions can integrate digital advertising into an existing marketing strategy.
In addition to case studies from several credit unions that have successfully implemented a digital advertising strategy, the Council examines how credit unions might consider using digital advertising to their advantage, including:
- Drafting a written plan or blueprint
- Developing messages for the digital audience
- Integrating digital channels into the credit union’s primary marketing strategy
- Creating impactful content
- Understanding the variety of digital channels available
- Building a budget for digital
CUNA Council members are eligible to receive complimentary copies of this, and any other Council white paper.
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