White Paper

Leadership: Managing Myriad Specializations

By Beth Stetenfeld

posted 05.18.2017 (M & BD)

The practice of marketing has become smarter and more efficient in recent years—and much more complex. As a result, forward-thinking, modern credit unions must include myriad specializations to remain competitive in the marketplace.

A hybrid of creative, media, sales, and data drive the targeted, integrated campaigns of today. These specializations include campaign management, digital media, web content, social media, direct marketing, big and small data/business intelligence, advertising, media planning and buying, public relations, community relations, business development, sales, and many more.

In this white paper, credit union marketing and business development executives discuss how to effectively lead teams during an era of increasing complexity and specialization, including:

  • The Juggling Act
  • Managing the Breadth and the Depth
  • Running the Diagnostics
  • Key Marketing Functions
  • Staff Coaching
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Cross-Council White Papers

Discipline Title Author Date  
 
M & BD
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
TECH
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
OP & SS
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
HR & OD
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
LENDING
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
CFO
 

Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
TECH
 

Leadership and Managing IT Resources

W.B. King 12.14.2016 
 
HR & OD
 

The Best and the Brightest: Talent Retention in a Competitive Job Market

Karen Bankston 12.08.2016 
 
LENDING
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
OP & SS
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
TECH
 

Data Loss Prevention

W.B. King 11.22.2016 
 
M & BD
 

The Data Maturity Curve

Beth Stetenfeld 11.21.2016 
 
OP & SS
 

The Big Three in Winning Sales Cultures: Leadership, Goals, & Accountability

Karen Bankston 11.14.2016 
 
CFO
 

Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.28.2016 
 
HR & OD
 

Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.28.2016 
 
M & BD
 

Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.13.2016 
 
CFO
 

Treatment of Leases for FASB and GAAP

Stephen Labarbera, 08.29.2016 
 
HR & OD
 

Transforming Performance Appraisals: Reinforcing More Effective Talent Development

Karen Bankston 08.22.2016 
 
CFO
 

Partnership between Marketing and Finance

Judy Dahl 07.29.2016 
 
M & BD
 

Partnership between Marketing and Finance

Judy Dahl 07.29.2016 
 
LENDING
 

High Tech Collections

W.B. King 07.25.2016 
 
OP & SS
 

Journey Mapping: Paths to Exceptional Member Experiences

Beth Stetenfeld 06.28.2016 
 
TECH
 

Leadership Roadmaps for Credit Union Technology Professionals

Beth Stetenfeld 06.15.2016 
 
CEO
 

CUNA Volunteer Leadership and Engagement: ‘Next’ Practices for CU Boards

Dianne Molvig 06.14.2016 
 
CEO
 

Lead A High-Performance Culture

Jim Cardwell 06.14.2016 
 
CEO
 

Disruption, Transformation, and the Power of Empathy

Mollie Bell 06.14.2016 
 
CEO
 

CUNA Volunteer Leadership and Engagement: Best Practices for CU Boards

Dianne Molvig 06.14.2016 
 
CEO
 

Front Doors & Firewalls: Combating Low-Tech and High-Tech Security Threats

Dennis Chaptman 06.14.2016 
 
CFO
 

Overcoming Skills Gaps in Finance and Accounting

Beth Stetenfeld 05.09.2016 
 
M & BD
 

Organizational Alignment & Ownership

Beth Stetenfeld 04.27.2016 
 
TECH
 

Cloud Strategies: Is the Cloud Right for Your Credit Union?

W.B. King 04.15.2016 
 
HR & OD
 

Leadership Roadmaps for Credit Union HR Professionals

Beth Stetenfeld 04.15.2016 
 
LENDING
 

Concentration Risk: Guidance on Policy and Metrics

Bill Vogeney 04.13.2016 
 
OP & SS
 

Leadership Roadmaps for Operations, Sales & Service Professionals

Beth Stetenfeld 03.30.2016 
 
TECH
 

IT Risk Management

Elizabeth Allison 12.29.2015 
 
M & BD
 

Leadership Roadmaps for Marketing & Business Development Professionals

Beth Stetenfeld 12.18.2015 
 
HR & OD
 

ACA 2.0 - The Moving Target

Karen Bankston 12.15.2015 
 
OP & SS
 

Key Elements to an Effective BSA-AML Compliance Program

W.B. King 11.17.2015 
 
CFO
 

The Art of the Turnaround: How Credit Unions Fought Their Way Back

W.B. King 11.16.2015 
 
OP & SS
 

The Role of Branch Manager in Branch of the Future

Laurie Tyler 10.28.2015 
 
CFO
 

Organizational and Development Metrics: Strengthening HR’s Strategic Approach

Beth Stetenfeld 10.27.2015 
 
HR & OD
 

Organizational and Development Metrics: Strengthening HR’s Strategic Approach

Beth Stetenfeld 10.27.2015 
 
M & BD
 

The Role of Marketing in New Member Onboarding

Mark Arnold 10.26.2015 
 
M & BD
 

Developing a Digital Advertising Strategy

Stephanie Schwenn Sebring  10.02.2015 
 
LENDING
 

Mobile and Web Lending

Jeremy Schaar 09.18.2015 
 
TECH
 

Delivering the Omni-Channel Experience

W.B. King 09.14.2015 
 
OP & SS
 

Performance Evaluation: Setting Goals and Rewarding Achievement

Beth Stetenfeld 08.31.2015 
 
HR & OD
 

Performance Evaluation: Setting Goals and Rewarding Achievement

Beth Stetenfeld 08.31.2015 
 
HR & OD
 

Job Evaluation: Identifying Organizational Needs

Beth Stetenfeld 08.31.2015 
 
OP & SS
 

Job Evaluation: Identifying Organizational Needs

Beth Stetenfeld 08.31.2015