White Paper

Building a Purpose-Driven Workforce

By Beth Stetenfeld

posted 11.29.2017 (HR & OD)

Credit unions were founded on “people helping people” and are steeped in purpose—it’s woven into the cooperative fabric. However, as other businesses (including competitors) are discovering the power of purpose, do credit union boards and teams know and care about it? Do employees demonstrate purpose when interacting with members and when making decisions? While the percentage of purpose-oriented employees is likely higher in this industry, what are credit unions actively doing to drive purpose and engagement with staff?

In this white paper, the HR & Organizational Development Council explores:

  • Definitions and descriptions of a purpose-driven workforce;
  • Reasons a purpose-driven workforce is important for a credit union;
  • Steps toward building and enhancing a purpose-drive workforce;
  • Vignettes of how purpose-drive workforces operate, and how they’re maintained and nurtured over time;
  • HR and organizational development strategies and tactics for weaving purpose into practice and decision-making; and
  • Key metrics for determining and revealing how prevalent purpose is among a credit union’s employees.
This resource is only available to members. Please login to download or explore member benefits and join today

 

Cross-Council White Papers

Discipline Title Author Date  
 
CFO
 

Leading Through Partnership: Governing Principles for Finance in Collaboration with Other Departments

Karen Bankston 12.14.2017 
 
M & BD
 

Martech: Emerging Marketing Technologies & Trends

Beth Stetenfeld 12.11.2017 
 
HR & OD
 

Building a Purpose-Driven Workforce

Beth Stetenfeld 11.29.2017 
 
M & BD
 

Partners in Success: How Marketing Can Collaborate Successfully with Other Business Units

Karen Bankston 11.28.2017 
 
O & ME
 

The Changing Face of the Branch

W.B. King 11.17.2017 
 
TECH
 

Cybersecurity Governance

W.B. King 11.17.2017 
 
CEO
 

The Critical Chemistry of Successful Executive Teams

Beth Stetenfeld 11.06.2017 
 
LENDING
 

Balancing Credit Quality With Profitability

Beth Stetenfeld 10.05.2017 
 
CEO
 

Community Visibility and the Role of the CEO

Beth Stetenfeld 09.21.2017 
 
HR & OD
 

Harnessing the Power of Data Analytics for HR and Organizational Development

Karen Bankston 09.21.2017 
 
TECH
 

IT’s Seat at the Table: Advocating for Technology as a Strategic Force

Karen Bankston 08.28.2017 
 
CFO
 

Managing Deposits Through Interest-Rate Cycles

Beth Stetenfeld 08.22.2017 
 
LENDING
 

Balancing Lending Efficiency, Growth, and Scalability

Beth Stetenfeld 08.22.2017 
 
O & ME
 

Journey Mapping 2.0: An Advanced Look at Member Experience

W.B. King 07.27.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Resources

W.B. King 07.27.2017 
 
CFO
 

CFO Leadership: Inspiring Strategic Thinking

Karen Bankston 06.29.2017 
 
O & ME
 

Operations & Member Experience Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.29.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Leading Cultural Change

Karen Bankston 06.29.2017 
 
TECH
 

Technology Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
LENDING
 

Lending Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
TECH
 

Technology Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
O & ME
 

Operations & Member Experience Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
LENDING
 

Lending Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
CFO
 

Finance Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
TECH
 

Leadership and Managing IT Resources

W.B. King 12.14.2016 
 
HR & OD
 

The Best and the Brightest: Talent Retention in a Competitive Job Market

Karen Bankston 12.08.2016 
 
LENDING
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
O & ME
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
TECH
 

Data Loss Prevention

W.B. King 11.22.2016 
 
M & BD
 

The Data Maturity Curve

Beth Stetenfeld 11.21.2016 
 
O & ME
 

The Big Three in Winning Sales Cultures: Leadership, Goals, & Accountability

Karen Bankston 11.14.2016 
 
CFO
 

Finance Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.28.2016 
 
HR & OD
 

HR & Organizational Developmen Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.28.2016 
 
M & BD
 

Marketing & BD Leadership: Coaching Teams and Employees

Beth Stetenfeld 10.13.2016 
 
CFO
 

Treatment of Leases for FASB and GAAP

Stephen Labarbera, 08.29.2016 
 
HR & OD
 

Transforming Performance Appraisals: Reinforcing More Effective Talent Development

Karen Bankston 08.22.2016 
 
CFO
 

Partnership between Marketing and Finance

Judy Dahl 07.29.2016 
 
M & BD
 

Partnership between Marketing and Finance

Judy Dahl 07.29.2016 
 
LENDING
 

High Tech Collections

W.B. King 07.25.2016 
 
O & ME
 

Journey Mapping: Paths to Exceptional Member Experiences

Beth Stetenfeld 06.28.2016 
 
TECH
 

Leadership Roadmaps for Credit Union Technology Professionals

Beth Stetenfeld 06.15.2016 
 
CEO
 

CUNA Volunteer Leadership and Engagement: ‘Next’ Practices for CU Boards

Dianne Molvig 06.14.2016 
 
CEO
 

Lead A High-Performance Culture

Jim Cardwell 06.14.2016 
 
CEO
 

Disruption, Transformation, and the Power of Empathy

Mollie Bell 06.14.2016 
 
CEO
 

CUNA Volunteer Leadership and Engagement: Best Practices for CU Boards

Dianne Molvig 06.14.2016 
 
CEO
 

Front Doors & Firewalls: Combating Low-Tech and High-Tech Security Threats

Dennis Chaptman 06.14.2016 
 
CFO
 

Overcoming Skills Gaps in Finance and Accounting

Beth Stetenfeld 05.09.2016 
 
M & BD
 

Organizational Alignment & Ownership

Beth Stetenfeld 04.27.2016