White Paper

Martech: Emerging Marketing Technologies & Trends

By Beth Stetenfeld

posted 12.11.2017 (M & BD)

Marketing and technology—martech—are moving together hand-in-hand, and at rapid speed. While mobile technology continues to dominate marketing spaces, many tactics and platforms are emerging within mobile and digital spaces.

At this point, credit unions are considering the martech applications most appropriate for their organizations, based on a combination of trends, member acceptance/ use, costs, and other factors.

This white paper from the Marketing and Business Development Council explores:

  • Emerging martech trends;
  • Strategies for considering and adopting emerging martech applications;
  • Credit union approaches regarding the technology adoption curve;
  • Approaches for using martech to connect with members and potential members;
  • Planning for the future: how to solve the conundrum of needing to plan, but not knowing exactly where martech is going; and
  • Budgeting for emerging martech applications.

Some credit unions are interested in experimenting with martech options before fully committing. And one of the biggest questions going forward is, will martech be ever-changing, or are there more “permanent” platforms that stand the test of time?

This resource is only available to members. Please login to download or explore member benefits and join today

 

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