White Paper

Macro Trends and Next-Generation Lending

By W.B. King

posted 06.21.2018 (lending)

While credit reputation, capacity, and collateral will always determine risk and whether a loan receives approval, in today’s market, competition, technology, and digital reputation have created a new lending playing field. To this end, traditional lending methodologies do not always speak to younger demographics, who represent an increasingly larger share of the market. 

According to 2017 data from the Federal Reserve Bank of New York, 107 million Americans have auto loan debt, which is a record high, equal to roughly 43 percent of the entire adult population in the United States. When student loans, mortgages, and business loans are factored into the mix, it is clear that the lifeblood of a financial institution is its loan program.

Forward-leaning technologies can be deployed to entice new borrowers and to expedite the otherwise cumbersome and time-consuming loan application and vetting process; however, attracting new members requires increased funding, employee training, and a keen marketing strategy.

This white paper investigates the leading macro trends in lending. Four credit union executives offer respective experiences, opinions, and journey maps related to myriad lending topics, including:

  • the factors driving innovation,
  • how can credit unions capitalize and become more agile in pursuing lending opportunities, and
  • how executives can work with marketers to appeal to Millennial and Generation Z members.
This resource is only available to members. Please login to download or explore member benefits and join today

 

Cross-Council White Papers

Discipline Title Author Date  
 
LENDING
 

Emerging Loan Products, Categories, & Practices

CUNA Councils 12.17.2019 
 
LENDING
 

Emerging Loan Products, Categories, & Practices - One Page Summary

CUNA Councils 12.17.2019 
 
FINANCE
 

Innovative & Member-Friendly Sources of Non-Interest Income

CUNA Councils 12.12.2019 
 
FINANCE
 

Innovative & Member-Friendly Sources of Non-Interest Income - One Page Summary

CUNA Councils 12.12.2019 
 
TECH
 

Applying Agile in a Credit Union Environment

CUNA Councils 12.05.2019 
 
TECH
 

Applying Agile in a Credit Union Environment - One Page Summary

CUNA Councils 12.05.2019 
 
HR & OD
 

Managing Resources – One Page Summary

CUNA Councils 12.04.2019 
 
HR & OD
 

Managing Resources

CUNA Councils 12.04.2019 
 
M & BD
 

Marketing & BD Leadership – Inspiring Strategic Thinking

CUNA Councils 11.21.2019 
 
M & BD
 

Marketing & BD Leadership – Inspiring Strategic Thinking – One Page Summary

CUNA Councils 11.21.2019 
 
O & ME
 

Beyond the Chip: Smart Investments in Debit Card Innovations – One Page Summary

CUNA Councils 11.19.2019 
 
O & ME
 

Beyond the Chip: Smart Investments in Debit Card Innovations

CUNA Councils 11.19.2019 
 
CEO
 

The Professional Journey of a Credit Union CEO

CUNA Councils 11.14.2019 
 
CEO
 

The Professional Journey of a Credit Union CEO – One Page Summary

CUNA Councils 11.14.2019 
 
FINANCE
 

Preparing for Liquidity Exams – One Page Summary

CUNA Councils 10.30.2019 
 
FINANCE
 

Preparing for Liquidity Exams

CUNA Councils 10.30.2019 
 
TECH
 

Powered by Technology: Defining Effective IT Leadership

CUNA Councils 10.30.2019 
 
TECH
 

Powered by Technology: Defining Effective IT Leadership – One Page Summary

CUNA Councils 10.30.2019 
 
HR & OD
 

The Great Potential Debate

CUNA Councils 10.07.2019 
 
HR & OD
 

The Great Potential Debate – One Page Summary

CUNA Councils 10.07.2019 
 
CEO
 

Performance Through Purpose: Leading a Purpose-Driven Organization

CUNA Councils 09.10.2019 
 
CEO
 

Performance Through Purpose: Leading a Purpose-Driven Organization – One Page Summary

CUNA Councils 09.10.2019 
 
TECH
 

The Human Firewall: How Your People Protect Your Systems and Data

CUNA Councils 09.09.2019 
 
TECH
 

The Human Firewall: How Your People Protect Your Systems and Data – One Page Summary

CUNA Councils 09.09.2019 
 
LENDING
 

Lending Leadership – Sparking a Passion for Credit Union Lending

CUNA Councils 09.06.2019 
 
LENDING
 

Lending Leadership – Sparking a Passion for Credit Union Lending – One Page Summary

CUNA Councils 09.06.2019 
 
M & BD
 

Talent Wars: The Competition for Skilled Digital Marketers

CUNA Councils 09.05.2019 
 
M & BD
 

Talent Wars: The Competition for Skilled Digital Marketers – One Page Summary

CUNA Councils 09.05.2019 
 
O & ME
 

Process Automation: A Framework

CUNA Councils 09.04.2019 
 
O & ME
 

Process Automation: A Framework – One Page Summary

CUNA Councils 09.04.2019 
 
LENDING
 

Navigating the Rising Rate Environment - One Page Summary

CUNA Councils 07.18.2019 
 
LENDING
 

Navigating the Rising Rate Environment

CUNA Councils 07.18.2019 
 
CEO
 

The Evolution of Organizational Growth - One Page Summary

CUNA Councils 07.17.2019 
 
CEO
 

The Evolution of Organizational Growth

CUNA Councils 07.17.2019 
 
HR & OD
 

The Diversity Advantage: Credit Unions as Champions of Inclusive Leadership

CUNA Councils 07.16.2019 
 
HR & OD
 

The Diversity Advantage: Credit Unions as Champions of Inclusive Leadership - One Page Summary

CUNA Councils 07.16.2019 
 
FINANCE
 

Focus on Product Profitability: Analysis and Execution in the Race for Real Growth

Karen Bankston 07.11.2019 
 
FINANCE
 

Focus on Product Profitability: Analysis and Execution in the Race for Real Growth – One Page Summary

Karen Bankston 07.11.2019 
 
O & ME
 

Operations & ME Leadership – Who Owns Digital Banking? – One Page Summary

Beth Stetenfeld 07.08.2019 
 
O & ME
 

Operations & ME Leadership – Who Owns Digital Banking?

Beth Stetenfeld 07.08.2019 
 
TECH
 

Technology Leadership – Who Owns Digital Banking?

Beth Stetenfeld 07.08.2019 
 
TECH
 

Technology Leadership – Who Owns Digital Banking? – One Page Summary

Beth Stetenfeld 07.08.2019 
 
M & BD
 

Marketing & BD Leadership – Leveraging Data Analytics & Business Intelligence – One Page Summary

Beth Stetenfeld 06.13.2019 
 
M & BD
 

Marketing & BD Leadership – Leveraging Data Analytics & Business Intelligence

Beth Stetenfeld 06.13.2019 
 
LENDING
 

Lending Leadership – Leveraging Data Analytics & Business Intelligence

Beth Stetenfeld 06.13.2019 
 
LENDING
 

Lending Leadership – Leveraging Data Analytics & Business Intelligence – One Page Summary

Beth Stetenfeld 06.13.2019 
 
HR & OD
 

HR Leadership – Developing Initiatives: Project Management Strategies

Tracy Scott 06.06.2019 
 
O & ME
 

Operations & ME Leadership – Developing Initiatives: Project Management Strategies

Tracy Scott 06.06.2019 
 
HR & OD
 

HR Leadership – Developing Initiatives: Project Management Strategies – One Page Summary

Tracy Scott 06.06.2019 
 
O & ME
 

Operations & ME Leadership – Developing Initiatives: Project Management Strategies – One Page Summary

Tracy Scott 06.06.2019