White Paper

The Digital Leader: Investing in Data Solutions

By Beth Stetenfeld

posted 06.25.2018 (ceo)

The buzz about digital strategy and big data has become reality, and now, CEOs must be leaders in this arena. There’s no doubt the scope of leadership has expanded by leaps and bounds—looking much different today than it did even five years ago. This is largely due to technological and digital shifts.

Leadership focused on the digital future of the credit union is here, and data is the fuel of the digital fire. This white paper from the CUNA CEO Council drills down from the digital leader, as a concept, to the specifics about digital investment. In this paper, we examine:

• What is a digital leader?

• Why should CEOs consider paying special attention to this role?

• How does a CEO become the digital leader the organization needs?

• What resource investments should the CEO, as the digital leader, consider?

• How can credit unions leverage “big data” and data analytics?

• How is big data solving credit union challenges, such as membership growth, member engagement, loan growth, and others?

We also explore use cases to help burgeoning digital leaders move beyond theory to application.

This resource is only available to members. Please login to download or explore member benefits and join today

 

Cross-Council White Papers

Discipline Title Author Date  
 
TECH
 

Third-Party Management: An Evolving Framework for Technology Vendor Relationships

Karen Bankston 11.28.2018 
 
M & BD
 

Digital Metrics: Strategies and Tactics for Measuring Channel Effectiveness

Nancy Mann Jackson 11.26.2018 
 
CEO
 

Practical Paranoia: Handling Disruption from a Position of Strength and Flexibility

Beth Stetenfeld 11.09.2018 
 
LENDING
 

The Military Lending Act: Putting Compliance into Practice

Beth Stetenfeld 11.01.2018 
 
O & ME
 

Agility: Facing Constant Change

Beth Stetenfeld 10.24.2018 
 
HR & OD
 

Starting Strong: Onboarding and New Hire Strategies

Karen Bankston 10.22.2018 
 
TECH
 

Effective Change Management

Beth Stetenfeld 10.17.2018 
 
CEO
 

Safeguarding Members’ Trust: The CEO’s Role in Cybersecurity and Social Engineering

Karen Bankston 10.08.2018 
 
M & BD
 

Building Your Credit Union’s Brand Experience Playbook

W.B. King 09.20.2018 
 
FINANCE
 

Finance Leadership – Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making

Beth Stetenfeld 09.20.2018 
 
TECH
 

Technology Leadership – Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making

Beth Stetenfeld 09.20.2018 
 
LENDING
 

Loans Through a Strategic Lens: How Lending Executives Inspire Big-Picture Thinking and Execution

Karen Bankston 09.06.2018 
 
O & ME
 

Game Changer: How Operations and Member Experience Leaders Inspire Strategic Thinking

Karen Bankston 09.06.2018 
 
CEO
 

Leadership During a Crisis

Beth Stetenfeld 08.10.2018 
 
HR & OD
 

Inspiring Strategic Thinking: How HR and OD Lead a Forward-Thinking Credit Union

Karen Bankston 08.08.2018 
 
LENDING
 

Lending Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
M & BD
 

Marketing & BD Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
O & ME
 

Operations & ME Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
FINANCE
 

Leading Strategic Change: A Leader’s Role in Planning and Execution

Karen Bankston 07.26.2018 
 
O & ME
 

Service through Social Media

W.B. King 07.11.2018 
 
TECH
 

I for Innovation: How Technology Executives Foster Breakthrough Thinking

Karen Bankston 07.11.2018 
 
HR & OD
 

#MeToo: Rethinking Sexual Harassment Procedures

Beth Stetenfeld 07.09.2018 
 
CEO
 

The Digital Leader: Investing in Data Solutions

Beth Stetenfeld 06.25.2018 
 
LENDING
 

Macro Trends and Next-Generation Lending

W.B. King 06.21.2018 
 
M & BD
 

Team Chemistry: A Critical Factor for Success

Beth Stetenfeld 06.20.2018 
 
FINANCE
 

Emerging Risks

W.B. King 06.20.2018 
 
FINANCE
 

Leading Through Partnership: Governing Principles for Finance in Collaboration with Other Departments

Karen Bankston 12.14.2017 
 
M & BD
 

Martech: Emerging Marketing Technologies & Trends

Beth Stetenfeld 12.11.2017 
 
HR & OD
 

Building a Purpose-Driven Workforce

Beth Stetenfeld 11.29.2017 
 
M & BD
 

Partners in Success: How Marketing Can Collaborate Successfully with Other Business Units

Karen Bankston 11.28.2017 
 
O & ME
 

The Changing Face of the Branch

W.B. King 11.17.2017 
 
TECH
 

Cybersecurity Governance

W.B. King 11.17.2017 
 
CEO
 

The Critical Chemistry of Successful Executive Teams

Beth Stetenfeld 11.06.2017 
 
LENDING
 

Balancing Credit Quality With Profitability

Beth Stetenfeld 10.05.2017 
 
CEO
 

Community Visibility and the Role of the CEO

Beth Stetenfeld 09.21.2017 
 
HR & OD
 

Harnessing the Power of Data Analytics for HR and Organizational Development

Karen Bankston 09.21.2017 
 
TECH
 

IT’s Seat at the Table: Advocating for Technology as a Strategic Force

Karen Bankston 08.28.2017 
 
FINANCE
 

Managing Deposits Through Interest-Rate Cycles

Beth Stetenfeld 08.22.2017 
 
LENDING
 

Balancing Lending Efficiency, Growth, and Scalability

Beth Stetenfeld 08.22.2017 
 
O & ME
 

Journey Mapping 2.0: An Advanced Look at Member Experience

W.B. King 07.27.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Resources

W.B. King 07.27.2017 
 
FINANCE
 

CFO Leadership: Inspiring Strategic Thinking

Karen Bankston 06.29.2017 
 
O & ME
 

Operations & Member Experience Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.29.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Leading Cultural Change

Karen Bankston 06.29.2017 
 
TECH
 

Technology Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
LENDING
 

Lending Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
TECH
 

Technology Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
O & ME
 

Operations & Member Experience Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017