White Paper

Service through Social Media

By W.B. King

posted 07.11.2018 (o & me)

Having a social media presence—whether Facebook, Twitter, Yelp or Instagram—is commonplace in today’s business environment. Effectively managing these platforms to ensure social media strategies align with a credit union’s brand, however, is tricky as “followers”, “likes”, and “shares” do not necessarily equate to social media success.

Once considered the territory of the marketing department, modern social media strategies are inclusive and cross departmental borders. This white paper investigates:

  • leading trends in social media.
  • assessing the potential for social media to become a viable service option, and
  • how social media is shaping an omni-channel approach.
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Cross-Council White Papers

Discipline Title Author Date  
 
M & BD
 

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Finance Leadership – Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making

Beth Stetenfeld 09.20.2018 
 
TECH
 

Technology Leadership – Actionable Insights: Using Data Analytics and Business Intelligence for Better Decision Making

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LENDING
 

Loans Through a Strategic Lens: How Lending Executives Inspire Big-Picture Thinking and Execution

Karen Bankston 09.06.2018 
 
O & ME
 

Game Changer: How Operations and Member Experience Leaders Inspire Strategic Thinking

Karen Bankston 09.06.2018 
 
CEO
 

Leadership During a Crisis

Beth Stetenfeld 08.10.2018 
 
HR & OD
 

Inspiring Strategic Thinking: How HR and OD Lead a Forward-Thinking Credit Union

Karen Bankston 08.08.2018 
 
LENDING
 

Lending Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
M & BD
 

Marketing & BD Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
O & ME
 

Operations & ME Leadership: Creating a Growth & Measurement Powerhouse

Beth Stetenfeld 08.07.2018 
 
FINANCE
 

Leading Strategic Change: A Leader’s Role in Planning and Execution

Karen Bankston 07.26.2018 
 
O & ME
 

Service through Social Media

W.B. King 07.11.2018 
 
TECH
 

I for Innovation: How Technology Executives Foster Breakthrough Thinking

Karen Bankston 07.11.2018 
 
HR & OD
 

#MeToo: Rethinking Sexual Harassment Procedures

Beth Stetenfeld 07.09.2018 
 
CEO
 

The Digital Leader: Investing in Data Solutions

Beth Stetenfeld 06.25.2018 
 
LENDING
 

Macro Trends and Next-Generation Lending

W.B. King 06.21.2018 
 
M & BD
 

Team Chemistry: A Critical Factor for Success

Beth Stetenfeld 06.20.2018 
 
FINANCE
 

Emerging Risks

W.B. King 06.20.2018 
 
FINANCE
 

Leading Through Partnership: Governing Principles for Finance in Collaboration with Other Departments

Karen Bankston 12.14.2017 
 
M & BD
 

Martech: Emerging Marketing Technologies & Trends

Beth Stetenfeld 12.11.2017 
 
HR & OD
 

Building a Purpose-Driven Workforce

Beth Stetenfeld 11.29.2017 
 
M & BD
 

Partners in Success: How Marketing Can Collaborate Successfully with Other Business Units

Karen Bankston 11.28.2017 
 
O & ME
 

The Changing Face of the Branch

W.B. King 11.17.2017 
 
TECH
 

Cybersecurity Governance

W.B. King 11.17.2017 
 
CEO
 

The Critical Chemistry of Successful Executive Teams

Beth Stetenfeld 11.06.2017 
 
LENDING
 

Balancing Credit Quality With Profitability

Beth Stetenfeld 10.05.2017 
 
CEO
 

Community Visibility and the Role of the CEO

Beth Stetenfeld 09.21.2017 
 
HR & OD
 

Harnessing the Power of Data Analytics for HR and Organizational Development

Karen Bankston 09.21.2017 
 
TECH
 

IT’s Seat at the Table: Advocating for Technology as a Strategic Force

Karen Bankston 08.28.2017 
 
FINANCE
 

Managing Deposits Through Interest-Rate Cycles

Beth Stetenfeld 08.22.2017 
 
LENDING
 

Balancing Lending Efficiency, Growth, and Scalability

Beth Stetenfeld 08.22.2017 
 
O & ME
 

Journey Mapping 2.0: An Advanced Look at Member Experience

W.B. King 07.27.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Resources

W.B. King 07.27.2017 
 
FINANCE
 

CFO Leadership: Inspiring Strategic Thinking

Karen Bankston 06.29.2017 
 
O & ME
 

Operations & Member Experience Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.29.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Leading Cultural Change

Karen Bankston 06.29.2017 
 
TECH
 

Technology Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
LENDING
 

Lending Leadership: Coaching Teams and Employees

Beth Stetenfeld 06.21.2017 
 
M & BD
 

Marketing & BD Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
TECH
 

Technology Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.18.2017 
 
O & ME
 

Operations & Member Experience Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
HR & OD
 

HR & Organizational Development Leadership: Managing Myriad Specializations

Beth Stetenfeld 05.11.2017 
 
LENDING
 

Lending Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
FINANCE
 

Finance Leadership: Managing Myriad Specializations

Beth Stetenfeld 04.28.2017 
 
TECH
 

Leadership and Managing IT Resources

W.B. King 12.14.2016 
 
HR & OD
 

The Best and the Brightest: Talent Retention in a Competitive Job Market

Karen Bankston 12.08.2016 
 
LENDING
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
O & ME
 

Process Improvement: Goals and Results

Beth Stetenfeld 11.30.2016 
 
TECH
 

Data Loss Prevention

W.B. King 11.22.2016 
 
M & BD
 

The Data Maturity Curve

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