White Paper

Operations & ME Leadership – Who Owns Digital Banking? – One Page Summary

By Beth Stetenfeld

posted 07.08.2019 (o & me)

This is a one page summary of the full white paper

For more than 20 years, digital banking has bounced around from department to department. In many credit unions, it was first with marketing, and then with operations as it became more of a web branch than strictly a promotional outlet. At some credit unions, digital banking even had a stint with technology, when security issues and technically demanding programming necessitated. The challenge is that digital banking has changed so much and so quickly that it has taken on an identity of its own: it is no longer consistently “owned” by marketing, operations, or technology. This begs the question: who is in charge?

This white paper examines:

  • The evolution of online and mobile banking: who owns it from this point forward?
  • The trends in digital banking.
  • The objectives of a modern credit union website
  • The methods for driving digital adoption among members.
  • The benchmarks for digital banking

While most agree that digital banking requires leadership and input from many departments, who is ultimately responsible for this multifaceted function in the near future and beyond?

This resource is only available to members. Please login to download or explore member benefits and join today

 

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