White Paper

Lending Leadership – Sparking a Passion for Credit Union Lending

By CUNA Councils

posted 09.06.2019 (lending)

Credit unions were founded with a distinctive purpose that remains relevant today, as demonstrated by the many lending programs and products designed to serve members. This members-first approach is a point of pride with many credit unions and it is increasingly discussed as part of recruitment of new lenders.

This white paper presents strategies practiced by several credit unions, alongside business research that underscores the advantage of a clearly-defined and well-recognized organizational purpose, to:

  • recruit new lenders who are energized to deliver on the credit union difference,
  • continually hone a solutions-based approach to making loans, and
  • develop tomorrow’s lending leaders and sustain a passion for credit union lending.

Also available: One Page Summary

This resource is only available to members. Please login to download or explore member benefits and join today

 

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