White Paper

Beyond the Chip: Smart Investments in Debit Card Innovations

By CUNA Councils

posted 11.19.2019 (o & me)

Debit cards are the dominant form of payment among American consumers, which is one more reason credit union operations and member experience executives focus on building transaction volume and working to put a debit card in every member’s physical and mobile wallets. This white paper explores:

  • how credit unions can most efficiently target their resources with investments in novel functionality incorporated into plastic cards,
  • the transition to contactless cards, and
  • strategies to establish the credit union’s debit card as the primary payment vehicle in mobile wallets.

Digital card control apps are winning over consumers with the ability to set fraud controls and alerts, manage their accounts on the go, and improve the purchasing experience. Operational, marketing, and risk management strategies to respond to continual advances in card technology and evolving member expectations are also presented.

Also available: One Page Summary

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