White Paper

Top Soft Skills for Success in Business Development

By CUNA Councils

posted 07.27.2020 (M & BD)

Also Available: One Page Summary

Increasingly, leaders in every industry recognize the importance of their employees’ soft skills, and not only technical “hard” skills in succeeding on the job. Business development professionals are no different, and the breadth and depth of those soft skills is expanding.

Working primarily in the field rather than secluded in their own offices, credit union business development executives encounter frequent and challenging situations. To deftly respond to these challenges, a toolbox of soft skills is necessary to survive and thrive in the field.

The CUNA Marketing and Business Development Council evaluates the most important soft skills needed for a modern credit union business development professional to differentiate their credit union and earn new business.

This resource is only available to members. Please login to download or explore member benefits and join today

 

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