2017 Rising Star of the Year Award Winner

Melinda Leung

Melinda Leung

VP Marketing
Parsons Federal Credit Union
Pasadena, CA

This award recognizes rising professionals with two years or less of experience in the credit union industry. Leung has attended the annual CUNA Marketing & Business Development Council conference since 2015 and will now be part of the planning committee for the 2018 Conference. Locally, she is a member of the Pasadena Ronald McDonald House Gala Committee, where she lends her expertise for their annual charity event. Leung also serves as Marketing Chair for the Pasadena Animal League of the Pasadena Humane Society and SPCA. As VP of Marketing, she lead a strategic rebrand of the credit union, which included implementing a new website design, enhancing the online experience to maximize usability, and introducing video content as part of a new onboarding initiative. Since her time at Parsons, she has significantly grown their millennial membership base and worked side-by-side with the sponsor to identify future business development opportunities.

 

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