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Building Cryptocurrency Knowledge Together

December 15, 2021
10 am PT/ 11 am MT/ 12 pm CT/ 1 pm ET

Cryptocurrency is gaining momentum. Financial Institutions must consider how to remain relevant with consumers in the face of decentralized digital assets and new related technologies. Whether your credit union is just beginning to grow awareness in this space, or has already launched into it, this session is for you.

Join us to hear from two industry leaders, Larry Pruss, a cryptocurrency expert from Strategic Resource Management, and Ron Hammond with The Blockchain Association as they cover:

  • a brief overview of blockchain and cryptocurrency
  • the evolving landscape of digital assets and related technologies
  • current legislation impacting this new space
  • what other financial institutions and fintech firms are doing
  • new opportunities to provide relevant financial services for your members  

This session is Council member-only.  Only register if you are a current CUNA Councils member.  

Meet Your Speakers:

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Ron Hammond Ron Hammond

Director of Government Relations

Blockchain Association

Ron represents the Blockchain Association on Capitol Hill as the Director of Government Relations. Ron’s background in crafting a bipartisan crypto regulatory framework via legislation dates back to 2016 when he served as the Financial Services Policy Lead for Rep. Warren Davidson (OH-8). During Ron’s five years on Capitol Hill, he authored several pieces of legislation including the Token Taxonomy Act, the first bipartisan bill to regulate cryptocurrencies as they apply to financial services. Before coming to Capitol Hill, he was the campaign manager for three successful Texas State Senate races. Ron received his B.A. from Georgetown University.

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Speaker Image

Larry Pruss Larry Pruss


Strategic Resource Management, Inc.

Larry Pruss, Senior Vice President, is the lead of Strategic Resource Management’s Crypto Advisory Practice. The advisory practice assists clients by providing education and strategic guidance on blockchain, cryptocurrencies, and decentralized finance. Larry has over 25 years of financial services experience; successfully leading a broad range of banking and credit union initiatives.

Larry is a recognized thought leader in the crypto space and has been a contributor to various media outlets including CFO Magazine, Forbes Magazine, CUinsight, CUbroadcast, and CU Management. Larry is a frequent speaker at industry conferences and panel discussions, including: FinXTech Xchange, NAFCU, Cross-State Credit Union Association, Western Bankers Assoc, Texas Bankers, Independent Bankers Association of TX, Mass Bankers Assoc, BWG Strategy Fintech panel, and Illinois Bankers Assoc. Larry hosts a bi-month industry discussion about crypto and blockchain technologies called Crypto University.

Larry holds a Bachelor of Science degree in economics and a Master of Science degree in policy analysis from Pennsylvania State University.

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