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How Influencer Marketing Can Win Over the Next Generation of Members

August 25, 2022 // 1 pm CT

All sessions are recorded and posted to our archive under the Resources dropdown within 48 hours.

When it comes to choosing a primary financial institution, Gen Z has far more choices today than their parents did at their age. To win the business of the next generation of members, credit unions must prove that their brand is trustworthy and reliable. That’s where influencers come in.

Join us for expert insights on how influencer partnerships can broaden your reach, build trust in your brand and drive new members. With influencer marketing, your credit union gets in front of high-intent younger members with the personalized touch that they value.

In this session, learn how to:

  • Plan a realistic budget for influencer marketing
  • Integrate influencer partners into your marketing mix in an authentic way
  • Set up your influencers for success in meeting compliance requirements
  • Maximize the ROI of your influencer marketing efforts. 

This session is Council member-only.  Only register if you are a current CUNA Councils member.  

Meet Your Speakers:

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Nicky Senyard Nicky Senyard

CEO and Founder

Fintel Connect

Nicky Senyard is CEO and Founder of Fintel Connect, the leading performance and influencer marketing technology for credit unions, banks, fintechs and financial institutions. As a 20-year pioneer and entrepreneur in performance marketing, Nicky built and exited her first marketing technology company in 2016. She’s now on a mission to create contribution and growth for financial services by delivering a scalable, secure, marketing intelligence platform that drives breakthrough results. 

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Becky Giannelli Becky Giannelli

Director of Integrated Marketing, Digital & Creative


Becky Giannelli is the Director of Integrated Marketing, Digital & Creative for PSECU, Pennsylvania’s largest credit union, which serves more than 500,000 members and manages over $8 billion in assets. Becky has more than 25 years of progressive experience in digital marketing, communications, design, training, and strategy. She is also a sought-after SME in course development, delivering effective presentations, and teaching in a variety of settings from physical classrooms to video courses. Becky’s love of learning and passion for all things digital marketing has set the standards for innovation in her field. She earned a Bachelor of Science in Marketing from Messiah College.

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Joshua Kopac Joshua Kopac

VP, Sales


Joshua is an established digital marketer with over 15 years of experience. He currently serves as VP of Sales at Prodege where he co-leads a team responsible for 9 figures of yearly advertising revenue. Joshua mainly works with fintechs, neobanks, and traditional banks & credit unions to help drive new user acquisition. He admires the digital communities created by neobanks, in addition to the physical community element credit unions provide which ultimately leads him to believe there is a way to bridge the gap of physical vs digital communities. Previously he helped manage a city grand list of $4.5B. Presently he enjoys life & is grateful to live on 2 acres in Connecticut with his beautiful family. 

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Apple Crider Apple Crider

Influencer/ co-founder

Creators Agency

Apple is an expert in influencer marketing who both manages dozens of creators and is a creator himself. His first foray into creating content was spurred by his intense interest in the world of all things personal finance and the intense disinterest of his high school peers. Instead of subjecting his friends to the exciting takeaways he was getting from books like The Intelligent Investor, Apple decided to take to YouTube in the hopes of reaching a captive audience. Since then, he has built up a following of over 200,000 across his social media channels and is one of the co-founders of the Creators Agency, a leading influencer marketing firm representing dozens of the largest finance creators on the internet.

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