Skip to main content

Quick reminder: With the upgrade, if you haven’t updated your password yet, click the “LOG IN” button, then “Forgot your password?” and enter your email address. After that, you'll get a password reset email. Be sure to check your Junk folder if you don't see it in your usual inbox. If you need any help, let us know in an email to

Page Banner Image

Hilary Reed


Hilary A. Reed is an industry thought leader, speaker, and expert in the fields of strategic marketing and data analytics and has been involved in the credit union movement for nearly two decades. Prior to co-founding EmpowerFi, she served as SVP of Marketing for a credit union in the Philadelphia area for over a decade, and in 2015 was honored for her commitment to the field of marketing and was named the CUNA Marketing Professional of the Year. Drawing on decades of industry experience, Hilary and her organization help make marketing and data more actionable, accessible, and understandable.