Skip to main content
Message:

Quick reminder: With the CUNA.org upgrade, if you haven’t updated your password yet, click the “LOG IN” button, then “Forgot your password?” and enter your email address. After that, you'll get a password reset email. Be sure to check your Junk folder if you don't see it in your usual inbox. If you need any help, let us know in an email to hello@cuna.coop.

Page Banner Image

Kelly Hellickson

Co-founder
EmpowerFi

Kelly began her career in the sales, marketing communications, and advertising vertical in 2006 and hadn’t looked back since. A lifer in both the financial and healthcare arenas—Kelly is celebrating 20+ years as a sales professional and considers herself a “Credit Union Brat!”—a term of endearment as Kelly’s mother recently celebrated 42 years at Blackhawk Community Credit Union in Janesville, Wisconsin—Kelly’s home town.

Kelly worked for a prominent marketing firm in the financial industry for more than a decade, growing them from a $2.3 million marketing firm to just over $6 million by the time she left in 2018.
In late 2018, Kelly joined forces with Hilary Reed (Empower Strategic Solutions) to co-found EmpowerFi, a strategic marketing firm specializing as a solutions-based firm for financial institutions nationwide.