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Jennifer Kimmell

SVP, Chief Marketing Officer, TruWest Credit Union

Jennifer Kimmell is the Senior Vice President and Chief Marketing Officer for TruWest Credit Union. Jennifer began her career in the credit union movement over 20 years ago with the last 15 at TruWest, where she has held roles in Branch Operations, Member Services, and Strategy. In 2019, as Vice President of Strategy, Jennifer launched an innovative program where she led cross-departmental teams working throughout the Credit Union to streamline operations – both lowering operating costs and improving Member service.

Jennifer earned her bachelor’s degree in Business Management, Masters of Business Administration, and Graduate Marketing Certificate from the University of Phoenix. Jennifer graduated from Western CUNA Management School in July 2013. Jennifer is also the 2nd Vice Chair for the CUNA Operations and Member Experience Executive Committee.