Deidre Davis is the Chief Marketing Officer at Michigan State University Federal Credit Union. Experienced in the creation and management of products and services designed to enhance the member experience, she has over 20 years of communication, marketing, and operational experience. In her role as CMO, Davis oversees all marketing and communication, addressing both strategic and tactical business initiatives and opportunities. Deidre received both a Bachelor of Science in Marketing and Advertising, and an MBA from Indiana University, South Bend.
In 2018, Deidre was recognized as the Marketing Professional of the Year by Credit Union National Association (CUNA). She is active on the Advisory Board for LMCUR, the MSU Museum Advisory Council, and on the Board of Zonta District 15. Additionally, Deidre serves as a mentor for the MSU Multicultural Business Program, and is a member of the American Marketing Association, CXM@MSU, Michigan Credit Union League CU Difference.