Eric Ebbert is SVP, Sales and Marketing at River Valley Credit Union in Dayton, OH. He is also the author of "Aha Moments, Diary of an AdMan" and "More Aha Moments, Rantings of an AdMan." He has six-years of experience building brands for a MadMen-style advertising agency, 14-years as a leading credit union marketing consultant/speaker and 5 more years as a credit union Marketing VP. He’s seen a lot, learned a ton and will share what he can.