As VP of Marketing of the newly branded NextMark Credit Union, Marella oversees all marketing, business development, and community engagement initiatives. Most importantly, she serves as the credit union's brand ambassador promoting a culture that is aligned with the organization's values and strategic goals. With close to 15 years of credit union executive-level experience, Marella is fortunate to have been involved in multiple aspects of operations throughout my journey. From rebranding, to digital platform implementations, to creating a brand centric member experience for members, her love for the movement shines through in everything she does. One of her most memorable experiences was becoming a CUDE in 2018 - best class ever! In addition to serving on the Executive Committee for the CUNA Marketing and BD Council, Marella serves on the board of a national volunteer organization, and volunteer regularly in my community.