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Kelly Hellickson


Kelly began her career in the sales, marketing communications, and advertising vertical in 2006 and hadn’t looked back since. A lifer in both the financial and healthcare arenas—Kelly is celebrating 20+ years as a sales professional and considers herself a “Credit Union Brat!”—a term of endearment as Kelly’s mother recently celebrated 42 years at Blackhawk Community Credit Union in Janesville, Wisconsin—Kelly’s home town.

Kelly worked for a prominent marketing firm in the financial industry for more than a decade, growing them from a $2.3 million marketing firm to just over $6 million by the time she left in 2018.
In late 2018, Kelly joined forces with Hilary Reed (Empower Strategic Solutions) to co-found EmpowerFi, a strategic marketing firm specializing as a solutions-based firm for financial institutions nationwide.