Nikki Doherty is a credit union marketing professional with over 18 years in the industry. She is currently the Marketing Director of Explorers Credit Union based out of Yankton, South Dakota. With a passion for people and finances, Nikki has assisted three credit unions with rebranding, name changes, mergers, core conversions, creating a social media presence and reviving the internal culture. Not one to shy away from a challenge, Nikki always looks for innovative ways to reach and communicate with members, the community and business partners.