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Marketing & Business Development Council Executive Committee Election

The CUNA Marketing & Business Development Council Nominating Committee is pleased to announce the following candidates for its 2024 election.

Please review the campaign statements below and use the web ballot to vote  for 3 of the 6 candidates.

Submit your completed ballot no later than 5 PM PT on Friday, February 16, 2024. Ballots received after this date will not be used in the final tabulations. The elected candidates will take their seats on the executive committee after the Marketing & Business Development Council Annual Conference March 17-20, 2024 in Las Vegas, NV.

* - indicates incumbent

Headshot of Lisa Lehman

Eric Ebbert *

SVP, Chief Experience Officer
River Valley CU
Miamisburg, Ohio

I am asking for your vote to return for a second term on the M&BD Executive committee. I have been in marketing and advertising since 1995, working at traditional advertising agencies before joining the credit union movement in 2001. I’m a past CUNA Marketing and Business Development Executive Committee member from 2004-2006, a 2005 World Council of Credit Unions Young Professional, 2016 and 2018 Diamond Award Judge, multiple Diamond Award winner, sought-after conference speaker for leagues and associations all over North America and author of, “Aha Moments,” and, “More Aha Moments.” I also spent 14 years as a credit union marketing consultant, growing and building the brands for dozens of credit unions from across the country. Now I’m back as SVP, Chief Experience Officer at River Valley Credit Union in Ohio, and I would love the privilege of serving on the CUNA Executive Committee again.

Headshot of Lisa Lehman

Lisa Lehman *

VP Marketing & Business Development
SPIRE Credit Union
Falcon Heights, MN

As a seasoned (but futurist) credit union marketing professional, I would be honored to continue representing my credit union marketing colleagues on the Executive Committee. Over the last 25 years my marketing experience touched many areas including brand awareness, media strategy, sponsorships and endorsements, business development, community engagement and leadership development.  At the end of the day, the most important part of my job is service to others. As an industry I am excited for the opportunity we all have to continue building upon the foundation our credit union predecessors. I love that my work revolves around bringing awareness and educating others on why being a member of a credit union is really something special.


Headshot of Lisa Lehman

Kelli Walter *

Vice President of Community Development
Envision Credit Union
Tallahassee, FL

In my 6 years volunteering with America's Credit Unions, my journey has not only been about my own personal growth, but about contributing to the advancement of the Marketing &BD Council, ensuring its strong and prosperous future. I bring a wealth of knowledge specifically in the areas of Community & Business Development as well as the philanthropic and financial education sectors of the Credit Union industry.

The relationships and connections forged during my 6-year involvement are invaluable. The insights gained and friendships formed with fellow credit union professionals, both on the Conference Committee and now the Executive Committee, have enriched my perspective, enhancing my ability to navigate the complexities of our industry. As I seek your support to maintain my position on the Executive Committee, I am committed to continue bringing this wealth of knowledge and collaborative spirit to ensure the continued success of our Council.


Headshot of Lisa Lehman

Komal Ahmed

Director of SEG Development
Kinecta CU
Manhattan Beach, CA

During my time at Kinecta, I've championed growth and engagement within our credit union and the broader community. I believe that success in our field hinges on strategic partnerships, innovative business development, and dynamic community outreach. My goal as a member of the Executive Committee would be to share these principles with credit unions of all sizes and fields of membership by utilizing real-world insights and diverse experiences, focused on fostering long term sustainable member growth. With experience in strategic planning and a strong track record in leadership roles, including volunteer board positions at various industry organizations, equips me to significantly contribute to the Marketing and Business Development Council's objectives.

Headshot of Lisa Lehman

Tiffany Mutchler

Marketing Manager
Voyage FCU
Sioux Falls, SD

Over the past four years, I have been an active volunteer on the CUNA Marketing & BD conference planning committee, contributing to successful strategies as a subcommittee co-chair, and participating as a speaker. As a result of the experiences with CUNA, I have deepened my industry knowledge and expanded my network both locally and nationally. In pursuit of professional growth, I am working towards the CUCME designation and recently co-chaired the American Heart Association’s Go Red for Women event, exceeding fundraising goals from previous years. My strategic approach to marketing and dedication to the credit union movement align well with the goals of the Executive Committee. I feel I bring a unique perspective from a small mid-west credit union, who has doubled in size since 2020. I am eager to serve and contribute to the continued success of the committee.

Headshot of Lisa Lehman

Ashley Switzer

Marketing Director
Financial Security CU
Carlsbad, NM

As a dedicated candidate for the Executive Committee, I offer a wealth of experience in credit union marketing and business development, particularly through my involvement in the council planning committee. With a strategic mindset and a proven track record, my goal is to elevate our community by fostering innovation, enhancing member engagement, and promoting sustainable growth within the credit union industry. My unwavering commitment to collaboration and member-centric solutions aligns seamlessly with the committee's vision, reflecting my passion for contributing to its mission. I am enthusiastic about working collaboratively to drive positive change for credit unions and their members. Your vote is not just a choice for a candidate but a pledge for a stronger credit union community, where my dedication and experience will be devoted to advancing our shared goals.