Skip to main content
Message:

Quick reminder: With the CUNA.org upgrade, if you haven’t updated your password yet, click the “LOG IN” button, then “Forgot your password?” and enter your email address. After that, you'll get a password reset email. Be sure to check your Junk folder if you don't see it in your usual inbox. If you need any help, let us know in an email to hello@cuna.coop.

Membership Committee

Committee Mission

The Membership Committee develops strategies and implements tactics related to onboarding, membership involvement, retention and growth. 

Key Functions

  • Support efforts to attract new members
  • Support member retention efforts
  • Support actions/resources to increase and enhance member involvement
  • Promote Council membership at industry events
  • Leverage League relationships

Time Commitment

Conference calls every six weeks (60 minutes each). Additional time to conduct phone calls, emails and other contacts as determined by the committee, approximately 1-2 hours per month. 

Councils Membership Committees will be conducted as cross-Council meetings. Individual Council Membership Committees meet on an as-needed basis.

Action Items

  • Retention: Outreach through emails, phone calls or letters to all non-renewed parties during February and March 
  • Member promotion: Throughout the year, augment efforts of membership campaigns and activities with prospect emails and phone calls 
  • Onboarding and member involvement: Personally contacting new members by phone and email several times during the first four months of membership to welcome them, answer questions, encourage participation and solicit feedback
  • Surveying: Provide feedback to update and improve member survey annually; review the survey for improvements

CUNA Councils staff provide contact lists and sample message template for Committee members to use.