Andy Sheibar is the chief marketing officer at DFCU Financial, one of the largest credit unions in Michigan. He's been in that position since 2015 after a first career in brand advertising, working at agencies from eight to 1,800 people. Andy came to DFCU after they were a client of his; he helped them rebrand from Dearborn Federal Credit Union to DFCU Financial in 2002, and then again to build their first website in 2008. He's been the driving force behind DFCU's foray into digital marketing and martech.
Over the years, Andy's worked with startups all the way to brands like Ford, GM Alt Fuels, Carhartt, and Yahoo!, on everything from launching new divisions to introducing new products to helping manage brands through mergers. Andy is a graduate of the University of Michigan.