Ben Bauer is the Executive Director at Exclamation Services, a Credit Union Service Organization (CUSO) that is wholly owned by Simplicity Credit Union in Central Wisconsin. Ben and his team lead the marketing and public relations efforts at Simplicity CU as well as several external credit union and non-credit union clients. He is an active and passionate champion for credit unions. Ben has been immersed in many roles including as a member of 15th wave of the i3 program at the Filene Research Institute and is a Credit Union Development Educator (CUDE). He is a Credit Union Certified Marketing Executive (CUCME) and a member of the CUNA Marketing & Business Development Member Resources Committee. In 2020, Ben was recognized by Credit Union Magazine as a Credit Union Rockstar for his volunteer and service work to drive credit union innovation, advocacy, and purpose.