Chris Lorence is executive director of CU Awareness, LLC, a wholly owned subsidiary of the Credit Union National Association (CUNA). Lorence raises consumer consideration and membership opportunities for credit unions through the nation’s only digital consumer engagement program. In 2021, over 6 million consumers visited the programs Your Money Further website, seeking information and connection with participating credit unions.
Lorence brings more than twenty-five years of leadership, marketing, engagement, and innovation strategy to Credit Union Awareness. He spent two decades in the financial services association sector, most recently serving as Group Executive Vice President of Engagement & Strategy/Chief Marketing Officer. In his most recent role, he developed and deployed digital and social media marketing programs that significantly increased website traffic, marketshare and digital advertising revenues.
Chris began his career in the credit union movement, serving in several capacities at Spectrum Federal Credit Union and FDIC Employees Federal Credit Union.
In 2014, Chris was named to the FORBES 50 Influential CMO's in Social Media list and the Top 100 CMO's on Twitter by Social Media Marketing Magazine.